The recent launch of Tesla’s mass-market vehicle, the Model 3, has people wondering what the connected car landscape will look like in the future. Tesla projects exponential sales growth, vastly exceeding current production capabilities. While Tesla is at the forefront of the headlines, other automobile manufactures, entertainment platform companies, data management companies, software and hardware companies scramble to dictate standards and stay relevant to the market dynamics of the automobile. What does this mean for the future of the automobile? Companies will partner, merge and acquire to avoid obsolescence caused by this breakneck speed of technological automobile innovation.