David Staknis

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Quality Drug Data Not a Guarantee of Future Revenue

Posted by David Staknis on Apr 12, 2017 12:07:23 PM

On March 16, 2017, Amgen released positive cardiovascular outcomes data for its PCSK9 inhibitor, Repatha. Yet, it could be tough going to receive wide coverage of the drug from managed care companies due to concerns over high cost and availability of efficacious, economical alternatives. Positive outcomes data alone will not sway payers if the cost-benefit ratio is too high, especially when established and more cost-effective options are available and acceptable.

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Topics: Product Positioning, Competitive Strategy, pharmaceutical

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