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New Video: About Market Analytics

Posted by Fuld + Company on Mar 23, 2016 12:31:08 PM

Businesses are generating greater amounts of data each year, with some reports projecting a 4300% increase by the end of the decade. Sorting though and analyzing this data to uncover insights about the marketplace can be a challenge.

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Topics: Fuld + Company, Market Analysis

Defending Market Share in Pharma

Posted by Fuld + Company on Mar 18, 2016 9:49:49 AM

Pharmaceutical firms frequently need to defend their market position against rivals’ competitive strategy. Threats to leading therapies can come in many forms:

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Topics: Competitive Intelligence, Fuld + Company, Pharma, Healthcare, Life Cycle Management, Life Sciences, Competitive Strategy

New Video: What is Market Insights?

Posted by Fuld + Company on Mar 15, 2016 11:53:35 AM

A sustainable competitive advantage isn't developed purely by assessing competitors. It also requires understanding the size and shape of your market, and how that market is changing. From customer segmentation to market forecasting, data-driven analyses of market properties allow you to execute your company's growth strategy.

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Topics: Fuld + Company, Market Analysis, New Market Entry

Launching a New Product with Confidence

Posted by Fuld + Company on Mar 14, 2016 10:00:08 AM

For companies planning a new product launch, market and competitive insights can test assumptions about product launch impact and expectations, measure market potential, and anticipate and model competitor response.

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Topics: Product Roadmap, Fuld + Company, Market Analysis, Product Positioning, Competitive Strategy

New Video: What is Strategic Planning?

Posted by Fuld + Company on Mar 4, 2016 11:17:03 AM

Effective intelligence gathering depends on a well-articulated strategic plan.

Implementing strategy means setting goals and outlining tactics, but that can't happen without first defining optimal competitive positioning. 

Ken Sawka, CEO + President, discusses the nature of strategic planning with Tarun Mehra, Principal, Market Insights, in our latest video, pointing out the link between an accurate assessment of the external environment and a sustainable competitive advantage:

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Topics: War Games, Fuld + Company, Scenario Analysis, Competitive Strategy

Meeting Emerging Competitive Threats Head On

Posted by Fuld + Company on Feb 29, 2016 3:50:55 PM

For companies needing to understand, and potentially neutralize, an emerging competitive threat, sound competitive intelligence (CI) lays the foundation for unbiased strategic advice.

CI clarifies the nature and severity of the challenge so that you can develop actionable contingency plans and counter-measures to dampen the impact of the emerging threat before it fully materializes.  

Emerging competitive threats can take many forms:

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Topics: Competitive Intelligence, Fuld + Company, Innovation, Market Analysis, Scenario Analysis, Competitive Strategy

New White Paper: Navigating Risks in Emerging Economies

Posted by Fuld + Company on Feb 19, 2016 10:53:04 AM

Emerging markets present unique competitive challenges. While companies may account for obvious obstacles such as institutional voids and evolving infrastructure, they can fall victim to subtle cultural differences by neglecting to complete on-the-ground research prior to expansion. Local competition knows the rules of the game better than even the most savvy international firm.

Packed with exemplary successes and cautionary tales, our newest white paper - authored by Nathaniel Emmons, Director, Diversified practice - lays out the need for a systematic approach when entering frontier economies. Based on insights from security experts and seasoned investors, the paper offers a four part framework for identifying, analyzing, and reacting to risks and includes an Overseas Expansion Checklist.

To add real-world applicability, the paper focuses on bureaucratic hurdles, political risks, and security issues in diverse African and Asian countries:

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Topics: Competitive Intelligence, Consumer Goods, Early Warning Monitoring, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Travel/Hospitality, Competitive Strategy

New Service One Sheet: Strategic Consulting

Posted by Fuld + Company on Feb 10, 2016 1:59:50 PM

War Gaming and Scenario Planning are essential tools when laying the groundwork of a company's strategy. These activities uncover threats and opportunities presented by the external environment. They help role-play the competition, revealing weaknesses that may not be visible from an internal perspective. They break participants out of rote patterns of thought, forcing confrontation with shifting markets or disruptive technologies. They stress-test existing strategy and suggest new courses of action.

To piece together the insights gained by these tools into a cohesive plan, whether starting from scratch or adapting existing strategy, is no easy task. There are many stakeholders to consider, from senior leaders to working-level professionals, and tough choices to be made. Too often, strategic planning can be a disappointing process.

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Topics: Fuld + Company, Competitive Strategy

Upcoming Event: Fuld + Co. at Pharma CI Europe 2016 Conference & Exhibition

Posted by Fuld + Company on Feb 1, 2016 10:17:25 AM

Join us this month at Pharma CI Europe Conference & Exhibition taking place February 18-19th at the Charles de Gaulle Airport Marriott Hotel in Paris, France.

The Pharma CI Conference & Exhibition is the largest assembly of senior level pharma, biotech, and device professionals seeking the latest news and the chance to network with all the industry’s luminaries. 

Members of our Life Sciences team will be at our booth to find out how we can address your competitive intelligence and strategy development needs in the pharmaceutical, biotech, medical device, and diagnostics industries. David Staknis, Ph.D., Principal, Global Life Sciences Practice Head will be giving a talk on Protecting Institutional CI Memory on Friday, February 19th (details after the jump). 

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Topics: Competitive Intelligence, Events, Fuld + Company, Life Sciences, Competitive Strategy

Leonard Fuld in HBR: Only Half of Companies Actually Use the Competitive Intelligence They Collect

Posted by Fuld + Company on Jan 28, 2016 2:50:55 PM

In his most recent Harvard Business Review article, charman and founder Leonard Fuld joins Ben Gilad, president and co-founder of the Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI), to assess the impact of CI on major company decisions.

Based on a survey of 236 CI managers and analysts across 21 industries, Fuld and Gilad found that 55% of respondents said "their input on major management decisions made enough difference to improve the decision," leaving 45% whose analysis was ineffective at influencing executive decision making. 

When CI analysts were effective, four variables played a significant role: 

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Topics: Competitive Intelligence, FGH Academy of Competitive Intelligence, Fuld, Leonard, Competitive Strategy

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