Julian Price

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What business is Amazon in?

Posted by Julian Price on Aug 3, 2015 2:14:00 PM

Amazon's news that it has signed the ex-Top Gear team to bring the world 'Top Gear 2.0' (The BBC owns the original name) is an inspired move for a company that, let's not forget, began by selling books. For those not familiar with the programme and franchise, Top Gear is acknowledged as being the most popular factual television programme in the world, with an annual audience of 350 million.

Amazon has spent a reputed £160 million on the venture. It might seem a lot, but reference the fact that Top Gear was the BBC’s biggest franchise - worth in excess of £50 million a year.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Market Analysis, Scenario Analysis, Technology/Telecomm, Merger and Acquisition

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