Martha Culver

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Three Key Threads from the Association for Strategic Planning National Meeting

Posted by Martha Culver on Jun 17, 2015 1:56:00 PM

Last month I attended the Association for Strategic Planning (ASP) national meeting in Tysons, VA outside of Washington, DC. ASP is a national organization comprised of strategists from all sectors: corporate, non-profit, and government.

The overall theme of the meeting was “Global Challenges, Global Solutions.” Among the keynote speakers were William Eggers, Global Director of Public Sector Research at Deloitte and Bill Besselman, Head of Strategy for athletic wear company Under Armour. There were also a number of interesting and engaging breakout sessions, divided by sector into government, non-profit and private sector tracks.

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Topics: Competitive Intelligence, Events, Innovation

Not Your Dad's Private Label

Posted by Martha Culver on May 20, 2015 12:00:00 PM

Source: Repo Man

Quirky indie movie Repo Man is known, among other things, for featuring generic food displays with products labeled “Drink,” “Yellow Sliced Peaches,” and “Popcorn.” When the movie premiered in 1984, most people saw private label as a cheap, low-quality substitute for brand name products.

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Topics: Consumer Goods, Brand Insights, Product Positioning

The Next Generation of Retail Healthcare

Posted by Martha Culver on Dec 17, 2014 10:00:00 AM

The healthcare industry is becoming increasingly more retail-oriented, and healthcare providers and payers must anticipate and respond to these market changes to remain successful. The trend goes beyond on-site clinics to include a number of actual and potential healthcare options in diverse retail locations.

It's easy to envision an extreme scenario in the next 5-10 years, in which discount healthcare providers have set up shop in a variety of retail centers: not just in CVS and Walgreens, but in Kohl's, Home Depot, Lowe's, Costco, BJ's, and major suburban malls. Marriott has added healthcare centers to its Marriott, Courtyard and Residence Inn properties in major cities. The scope of these healthcare centers extends far beyond the basic services of Minute Clinic and includes full check-ups, screening tests, long-term management of chronic diseases, and even minor surgery. A large portion of middle- and working-class individuals and families use these centers for most of their healthcare needs, given their convenient hours and locations, and competitive, transparent pricing.

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Topics: Innovation, Scenario Analysis, Healthcare, Industry Convergence

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