Nathaniel Emmons

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Strategies for Surviving an Industry Downturn

Posted by Nathaniel Emmons on Dec 7, 2016 11:12:13 AM

Co-written by Diane Borska

In late October, GE announced that it is spinning off its oil and gas business and merging it with Baker Hughes, embarking on a strategy of convergence, expanding its offerings and therefore the potential revenue it can generate, to remain vibrant and viable in the current industry downturn. In 2014, GE Oil and Gas developed a business plan based on oil prices of approximately $100 per barrel, but by January 2016, oil prices plummeted to $27 a barrel, resulting in a 30% drop in profitability. Developing strategies for how to respond to downturn is critical.

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Topics: Competitive Intelligence, Innovation, Industry Convergence, Competitive Strategy

Uber's Airbus Helicopter Partnership Flies Close to the Sun

Posted by Nathaniel Emmons on Jan 26, 2016 8:00:00 AM

It’s raining. Traffic is backed-up and not moving. Take out your smartphone and summon an Uber. An Uber helicopter that is.

Uber has hovered around the aviation sector for the past few years, offering helicopter rides from Manhattan to the Hamptons and flights to Coachella. Last weekend the firm announced it was partnering with Airbus to provide on-demand helicopter services for the Sundance Film Festival in Park City, Utah. Local authorities have tried to shut down the service this weekend, but what spurred the partnership in the first place?

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Topics: Brand Insights, Innovation, Technology/Telecomm, Competitive Strategy

The Post Office’s Business Transformation Strategy: Return to Sender

Posted by Nathaniel Emmons on Aug 27, 2015 10:35:00 AM

As a recent Wall Street Journal article reported, the U.S. Postal Service (USPS) is embarking on a new business strategy and entering the same-day delivery industry. The USPS is ill-equipped to effectively execute on this new competitive strategy and compete in the highly innovative same-day delivery industry. To see why this competitive strategy is ill-conceived, we must examine four key factors.

First, what inherent advantages does the USPS have that will enable it to succeed in the same day delivery market? The USPS has an expansive distribution channel, numerous physical locations, and a sophisticated delivery infrastructure throughout the country. For example, the USPS has 31,662 retail offices nationwide and 211,264 delivery vehicles at its disposal. Clearly, the USPS has the resources to succeed in the same-day delivery industry.

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Topics: Competitive Intelligence, Value Chain Analysis, Brand Insights, Innovation, Market Analysis, Scenario Analysis, Competitive Strategy

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