Rachel Wallach

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Getting to the Strategic Purpose of a CI Request: A SCIP Conference Report

Posted by Rachel Wallach on Jun 18, 2015 12:33:41 PM

A perennial struggle for CI professionals is getting senior leadership to share the strategic purpose behind CI requests. At this year’s annual SCIP International Conference, I heard lots of frustrated folks talk about this. How do you get your stakeholders to address what prompted the need for intelligence, why the issue is important, and what they hope to accomplish with additional insight from CI? Without the answers to those questions, it’s impossible to deliver the most valuable, relevant analysis.

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Topics: Competitive Intelligence, Events, Innovation

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