Ray Tetreault

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The Electric Car You’ve Never Heard Of May Upend Tesla

Posted by Ray Tetreault on Oct 3, 2017 2:07:06 PM

To the casual observer, it may seem as if Tesla will be the end-all be-all for our future transportation needs. The reveal of the market-priced Model 3 earlier this year has led some to ring the victory bell, announcing Tesla as the unheralded king of electronic transportation. Not only will it be providing your residential vehicles, it will also be tackling the commercial and public transit sectors as well. Of course, there are other options out there; Nissan will be releasing its next-generation Leaf soon, Chevy continues to push its Bolt and Volt lines, and Volkswagen promises to have 30 electric models released as soon as 2025. Even China has its heavyweight in the mix, BYD, short for Build Your Dreams. Yet, you would be hard-pressed to find anyone who wouldn’t think of Tesla first and foremost when asked about electric transportation. However, viewing the playing field through the scope of competitive strategy exposes an entirely different conclusion.

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