White Paper: Competitive Threats

Posted by Amelia Ehrens on Jan 31, 2012 11:13:00 AM


“The scenario analysis process does not aim to predict the future…Instead, the process seeks to outline a range of possibilities.”

The scenario analysis (alternative futuring) methodology was created by British Intelligence and further developed by Royal/Dutch Shell Oil in the 1960s. As many other companies adopted the process over the years, it has been further refined and is now a widely used technique to plan for possible future worlds and to mitigate risk associated with those worlds.

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Topics: Competitive Intelligence, Early Warning Monitoring

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