By: Della Bradshaw
At the end of this month four MBA teams, two from Oxford’s Saïd business school and two from the Judge at Cambridge, will pit their wits in a business strategy competition around designer foods. The “war game”, as it is dubbed, is a role-playing exercise in which two teams will each create a strategy for two different food companies and two more will do the same for pharmaceutical companies. The aim is to discover which type of company will win the battle for the increasingly fashionable sector of ‘nutraceuticals’.
The four companies involved in the competition will be Abbott Nutrition, Danone, GSK Consumer Healthcare and Nestlé Health Science, and senior representatives from the four companies will be there to help evaluate the strategies developed for their companies by the student teams.
The student teams, each with up to 10 participants, will be allocated their company randomly on the day, says Leonard Fuld, president of consultancy Fuld + Company, which organises these War Games for corporations and business schools. In recent years teams from US business schools such as Harvard, MIT, Wharton and Kellogg (see photo) have participated in these challenges.FULL ARTICLE: http://www.ft.com/cms/s/2/364f1a8c-854d-11e1-a394-00144feab49a.html
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