2013 Global Benchmarking Project Update from Fuld & Company

Posted by Amelia Ehrens on Mar 7, 2013 12:39:00 AM

Fuld & Company's 2013 Global Benchmarking Project Update has just been released and we invite you to download a complimentary copy.

Today’s business climate is challenging for most corporations, with consolidations and downsizing very much a part of the business landscape. It seems the one shining exception is the function of competitive intelligence where particular industries and certain regions have witnessed a surge in large competitor monitoring efforts.

The C-Suite is also paying more attention to vital intelligence than it did five years ago. These findings are based on a five-year update report benchmarking nearly 400 companies from around the globe.

“Quietly but definitively, companies around the world continue to invest heavily in uncovering one, simple fact for senior executives:  What is my competition going to do next?” said Leonard Fuld, President, Fuld & Company. “Increasingly, the C-Suite is arranging for direct access to information on competitor activity in real time, rather than burying the intelligence function many layers below within the corporation.”   

Among the study’s major findings are:

  • Super programs with multi-million dollar budgets have emerged with relatively generous budgets and lots of influence in the C-Suite.

  • In Asia and in Europe, companies with intelligence budgets of more than $2 million or more did not exist five years ago but today represent 2-3-percent of all intelligence budgets

  • In North America, programs that spend more than one-million dollars increased from approximately 5-percent of all corporate intelligence program budgets to nearly 10-percent of all budgets

  • Across the board, from Asia, Europe to North America, the surviving corporate intelligence programs have increased their influence and direct reporting to the C-Suite. All regions report an approximately 5-percent increase of their programs that report directly to the chief executive’s office

  • Professional service firms far outshine any other sector with over 28-percent of the programs surveyed reporting to the C-Suite. Consumer firms and Technology/Telecom are next with each reporting over 22-percent of their sector reporting to the CEO, CFO, or COO



We look forward to hearing your thoughts on the report. Please feel free to comment below on this blog post.

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