Leonard Fuld in HBR: Only Half of Companies Actually Use the Competitive Intelligence They Collect

Posted by Fuld + Company on Jan 28, 2016 2:50:55 PM

Leonard M. Fuld and Benjamin Gilad on Competitive StrategyIn his most recent Harvard Business Review article, charman and founder Leonard Fuld joins Ben Gilad, president and co-founder of the Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI), to assess the impact of CI on major company decisions.

Based on a survey of 236 CI managers and analysts across 21 industries, Fuld and Gilad found that 55% of respondents said "their input on major management decisions made enough difference to improve the decision," leaving 45% whose analysis was ineffective at influencing executive decision making. 

When CI analysts were effective, four variables played a significant role: 

  1. The analyst was given "sign-off" authority over major decisions
  2. Management was open to dissenting opinions
  3. The analyst's report provided proactive, rather than reactive, recommendations
  4. The analyst provided CI for a product launch

Read the full article for more: Only Half of Companies Actually Use the Competitive Intelligence They Collect

or download an excerpt from Leonard Fuld's book, The Secret Language of Competitive Intelligence:


Download Book Excerpt


Topics: Competitive Intelligence, FGH Academy of Competitive Intelligence, Fuld, Leonard, Competitive Strategy

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