A sustained competitive advantage depends on more than assessing competitors and anticipating disruption. Every business, whether B2B or B2C, can benefit from a better understanding of existing and potential customers through quantitative analysis. Insights derived from customer data allow companies to prioritize relationships with high-value customers or capture previously overlooked customer segments.
Tarun Mehra, Principal, Market Insights, and Ken Sawka, CEO and President, discuss how organizations can better understand their current and future customers:
Solutions offered by customer analytics range from social media analytics to brand health analysis.