New Video: About Customer Analytics

Posted by Fuld + Company on Apr 4, 2016 12:29:52 PM

A sustained competitive advantage depends on more than assessing competitors and anticipating disruption. Every business, whether B2B or B2C, can benefit from a better understanding of existing and potential customers through quantitative analysis. Insights derived from customer data allow companies to prioritize relationships with high-value customers or capture previously overlooked customer segments.

Tarun Mehra, Principal, Market Insights, and Ken Sawka, CEO and President, discuss how organizations can better understand their current and future customers:



Solutions offered by customer analytics range from social media analytics to brand health analysis.
Read more:

Find Out Whether Cost Is Losing You Deals      Customer Analytics      MCS008 


Topics: Fuld + Company, Market Analysis, Competitive Strategy

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