Businesses are generating greater amounts of data each year, with some reports projecting a 4300% increase by the end of the decade. Sorting though and analyzing this data to uncover insights about the marketplace can be a challenge.
Tarun Mehra, Principal, Market Insights, and Ken Sawka, CEO and President, discuss how organizations can better utilize the data they are generating in-house to capture necessary market information and inform their strategic decision making process.
Solutions offered by market analytics range from knowledge management platforms to market sizing and forecasting. Read more: