New White Paper! Millennials: Predictors of Future Disruptions

Posted by Fuld + Company on Nov 5, 2015 12:35:05 PM

If you've been following us this past summer, you'll know Fuld + Company Founder Leonard Fuld spent some of those sunny days on the Rose Fitzgerald Kennedy Greenway. He was seeking insight into the minds of millennials, the demographic that will comprise 75% of the U.S. workforce in just 10 years. How did they feel about Uber, Amazon, and Obamacare? Were they shocked by Blackberry's demise? What did they want their weddings to look like?

The five surveys he conducted are now available in one white paper, Millennials: Predictors of Future Disruptions.

  Click to download!

In the early part of the 20th century, miners brought canaries down into the mines to alert them to noxious, odorless gases. The sensitive birds would sicken long before their human keepers, giving the miners a chance to escape or eliminate the threat. Drawing out implications for the marketplace of 2030 and beyond, this collection of forward-looking articles asks: “Are millennials our canaries in the mine chirping about competitive threats (and opportunities) that lie ahead? Are we listening to them?!”

 

Topics: Brand Insights, Innovation, Market Analysis, Fuld, Leonard, Competitive Strategy

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