Upcoming Event: Leonard Fuld leads TAGLaw Webinar on CI in the Modern Professional Services Firm

Posted by Fuld + Company on Dec 8, 2015 9:48:28 AM

Leonard Fuld, Executive Chairman and Founder, leads a webinar titled "What is Competitive Intelligence?" this Wednesday, December 9th at 12:30 (EST).

Professional services firms realize that competitive pressures have increased over the past decade. The question this webcast addresses is how law and accounting firms should view competitive intelligence as a tool to anticipate both competitive threats and opportunities. Are today’s law and accounting firms prepared to apply this potent approach to assessing competition?

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Topics: Competitive Intelligence, Events, Financial Services, Fuld + Company, Fuld, Leonard

New Videos! R&D, Innovation, and Scenario Planning

Posted by Fuld + Company on Nov 12, 2015 10:26:24 AM

Are you developing R&D strategies in a vacuum? What avenues for collaboration do innovation models open up? Is consolidation a long-term solution in declining industries?

CEO and President Ken Sawka speaks with Sr. Vice President, Head of Diversified Practice Diane Borska about how uncovering competitor priorities can answer these questions.

 

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Topics: Competitive Intelligence, War Games, Fuld + Company, Innovation, Scenario Analysis, Competitive Strategy

New Video! Business Disruption

Posted by Fuld + Company on Nov 5, 2015 1:22:38 PM

The latest wave of disruption has been driven by technology platforms, consumer experience, and the oft-cited "sharing economy."

CEO and President Ken Sawka and Founder Leonard Fuld discuss:

  • Is any market safe?
  • Are incumbents reacting in strategic ways?
  • What's the degree of customer stickiness for the likes of Uber and Airbnb? 

Video after the jump.

 

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Topics: Competitive Intelligence, Brand Insights, Early Warning Monitoring, Fuld + Company, Fuld, Leonard, Competitive Strategy

New Video! What is CI?

Posted by Fuld + Company on Nov 5, 2015 1:05:48 PM

How do we reduce risks? Is our strategy flexible enough for all plausible market disruptions? What is the best timetable for our product launch? Time for CI, someone says. Yes, but...what is that?

There is a tendency to conflate CI with market research. Certainly, understanding market dynamics is key for responding to a competitor’s offering. Checking in with customers through surveys, focus groups, and social media touchstones sheds light on preferences and wish lists. For the most part, though, market research looks back, solely focused on a customer’s inclination to buy.

Competitive intelligence looks ahead, taking the long view of your category and your market. Developed with vision and intention, CI probes manufacturing, distribution, inventory, corporate structure, messaging, new entrants (those you can see and those barely visible), investment strategies, pressure points, threats, and yes, customers.

Watch CEO + President Ken Sawka and Founder Leonard Fuld discuss the definition and nature of competitive intelligence today:

 

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Topics: Competitive Intelligence, Fuld + Company, Fuld, Leonard, Competitive Strategy

Dell Acquires EMC: Heavy Clouds, No Rain

Posted by Ken Sawka on Oct 27, 2015 12:06:53 PM


On October 12, Dell announced its plans to acquire EMC Corporation for $67 billion
, the largest technology industry deal to date, a deal clearly intended to bolster Dell’s ability to compete in the increasingly lucrative corporate data center market. This move follows HP’s split into two organizations which itself was engineered to free HP’s enterprise business from the low-margin shackles of its consumer PC and printer business.  While the Dell-EMC deal will accelerate the transition of corporate data assets to the cloud, the new entity could face significant challenges that hamper its ability to make it rain. 

Our experience conducting war games for Global Fortune 100 companies and analyzing competition in enterprise IT has made it clear that the market is undergoing a dramatic transformation. Our analysis, conducted over an extensive period of time and involving a variety of players, demonstrates that this transformation is characterized by several confluent factors that the combined EMC-Dell will have to navigate to achieve success: 

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Topics: Competitive Intelligence, War Games, Brand Insights, Market Analysis, Technology/Telecomm, Merger and Acquisition

Holiday Gaming - Microsoft's Big Chance

Posted by Robert Flynn on Oct 13, 2015 9:00:00 AM

If Satya Nadella, CEO of Microsoft, has his way, packages under the Christmas tree and exchanged during Chanukah will be full of boxes containing Xbox consoles and games. To increase gaming revenues, he's made some organizational moves assigning Phil Spencer as head of Xbox and Xbox Live, reporting to Windows chief Terry Myerson. But internal changes will not be sufficient in this huge, highly competitive and fast-paced market, especially given Microsoft's slow growth relative to competitors, a laggard performance largely driven by the impact of mobile gaming.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Technology/Telecomm, Industry Convergence, Merger and Acquisition, Product Positioning, Competitive Strategy

New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Brand Insights, Fuld + Company, Innovation, Pharma, Healthcare, Life Cycle Management, Life Sciences, Product Positioning, Competitive Strategy

New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Innovation, Manufacturing/Industrial, New Market Entry, Technology/Telecomm, Merger and Acquisition, Competitive Strategy

The Tweet Heard ‘Round the Pharmaceutical World: A Perspective On Pharmaceutical Drug Pricing

Posted by Alexis Kuchins on Oct 5, 2015 3:22:18 PM

A week ago, presidential candidate Hillary Clinton tweeted her intentions, if elected, to try to curb the rising costs of pharmaceuticals. The plan would place a monthly cap on the out-of-pocket cost that chronic pain patients would have to pay for prescription medications, a greater emphasis on bringing biotechnology-style drugs to the market, and encourage increased use of generic and imported drugs.

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Topics: Competitive Intelligence, Innovation, Market Analysis, New Market Entry, Pharma, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences, Product Positioning, Competitive Strategy

Companion Diagnostic Strategy: Who Bears Those Costs?

Posted by Alexis Kuchins on Sep 28, 2015 4:25:04 PM

The 2015 World CDx conference in Boston, Massachusetts brought together thought leaders from pharma, diagnostics, and companion diagnostic companies (CDx). This dynamic group of individuals engaged in a dialogue on areas such as next generation sequencing and companion diagnostics, precision medicine, and the regulatory landscape. In conversation with participants and presenters there was a consistent theme of seeking to understand companion diagnostic strategy and who will bear those costs.

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Topics: Competitive Intelligence, Brand Insights, Innovation, Manufacturing/Industrial, Market Analysis, Medical Devices, Pharma, Scenario Analysis, Healthcare, Life Sciences

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