What Amazon’s Acquisition of Whole Foods Says About Competitive Strategy

Posted by Ken Sawka

Jun 27, 2017 12:42:59 PM

There are countless ways to look at the implications of Amazon’s proposed $13.7 billion takeover of Whole Foods, that it’s the latest salvo in the battle between Amazon and Walmart to be the one place where everyone shops for everything,  that it’s a disruption to the supply chain model in the grocery business, or that it’s nothing more than a marriage of convenience to save Whole Foods from the ire of its activist shareholders.

But, for competitive strategists, there’s really only one question to ask: how does this deal affect the competitive intensity in my industry? 

Read More

Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Competitive Strategy

Competitive Chess with Cheese

Posted by Tess Fagan

Apr 25, 2017 10:25:27 AM

There’s a savage war going on at your local deli counter. Shelf space at America’s deli counters is the newest casualty of a cutthroat retail brand battle in today’s supermarkets. Deeply entrenched and beloved brands like Boar’s Head and Land O’Lakes are silently duking it out in a fight over who reigns supreme in the deli section. The result to the winner is likely to be increased revenue; for the shopper this is a race to the bottom, and we should anticipate less choice and increased prices.

Read More

Topics: Consumer Goods, Brand Insights, Market Analysis, Competitive Strategy

Future Trends for Competing in the Furniture Industry

Posted by Fuld + Company

Dec 5, 2016 1:51:32 PM

The $96 billion U.S. furniture industry is in a tumultuous state, driven by changing consumer preferences and buying behavior, digital disruption, pricing pressures, multi-channel retail options, new online players, and the role of social media.

Read More

Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Competitive Strategy

Starbucks Customer Loyalty Program: It's Not You, It's Us

Posted by Ken Sawka

Feb 25, 2016 12:30:11 PM

Starbucks recently announced changes to its popular customer rewards program My Starbucks Rewards (soon to be known as simply Starbucks Rewards).  As a loyal Starbucks customer, I received the email announcing these changes, which informed me that starting in April, I’ll earn two “stars” for every dollar I spend on coffee, food, drinks, mugs, and more.  Starbucks even provided a handy table so that I could compare the old rewards program with the new:

Read More

Topics: Consumer Goods, Brand Insights, Market Analysis, Competitive Strategy

New White Paper: Navigating Risks in Emerging Economies

Posted by Fuld + Company

Feb 19, 2016 10:53:04 AM

Emerging markets present unique competitive challenges. While companies may account for obvious obstacles such as institutional voids and evolving infrastructure, they can fall victim to subtle cultural differences by neglecting to complete on-the-ground research prior to expansion. Local competition knows the rules of the game better than even the most savvy international firm.

Packed with exemplary successes and cautionary tales, our newest white paper - authored by Nathaniel Emmons, Director, Diversified practice - lays out the need for a systematic approach when entering frontier economies. Based on insights from security experts and seasoned investors, the paper offers a four part framework for identifying, analyzing, and reacting to risks and includes an Overseas Expansion Checklist.

To add real-world applicability, the paper focuses on bureaucratic hurdles, political risks, and security issues in diverse African and Asian countries:

Read More

Topics: Competitive Intelligence, Consumer Goods, Early Warning Monitoring, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Travel/Hospitality, Competitive Strategy

Fuld + Company and Agromeris Partner to Expand Services for Food and Agriculture Industry

Posted by Fuld + Company

Dec 14, 2015 8:00:00 AM


FOR IMMEDIATE RELEASE

BOSTON, MA, December 14, 2015 -- Fuld + Company, a competitive intelligence, strategy, and consulting firm, announced that it has signed a memorandum of understanding with Agromeris, a food and agriculture consulting firm.

The partnership provides Agromeris with methodological expertise and research capacity, drawn from Fuld + Company's 35+ years of experience. Agromeris brings to the partnership 30 years of deep domain expertise across the entire food production value chain, from field to table.

Read More

Topics: Competitive Intelligence, Consumer Goods, Fuld + Company, Manufacturing/Industrial, Market Analysis, Scenario Analysis, Product Positioning, Competitive Strategy

New White Paper! Exploring New Markets to Boost Plant Capacity Utilization

Posted by Fuld + Company

Nov 30, 2015 9:28:31 AM


While our micro case studies have proven popular, sometimes an engagement warrants a deeper look.

For instance, determining which markets to enter is a critical decision. Syndicated research reports can't provide insights specifically tailored to a single organization's objectives and capabilities.

Read More

Topics: Consumer Goods, Fuld + Company, Market Analysis, New Market Entry

Holiday Gaming - Microsoft's Big Chance

Posted by Robert Flynn

Oct 13, 2015 9:00:00 AM

If Satya Nadella, CEO of Microsoft, has his way, packages under the Christmas tree and exchanged during Chanukah will be full of boxes containing Xbox consoles and games. To increase gaming revenues, he's made some organizational moves assigning Phil Spencer as head of Xbox and Xbox Live, reporting to Windows chief Terry Myerson. But internal changes will not be sufficient in this huge, highly competitive and fast-paced market, especially given Microsoft's slow growth relative to competitors, a laggard performance largely driven by the impact of mobile gaming.

Read More

Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Technology/Telecomm, Industry Convergence, Merger and Acquisition, Product Positioning, Competitive Strategy

New Micro Case Studies, have a look!

Posted by Fuld + Company

Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

Read More

Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Innovation, Manufacturing/Industrial, New Market Entry, Technology/Telecomm, Merger and Acquisition, Competitive Strategy

Automotive Disruption: Fines Doubled in Construction Zone

Posted by Robert Flynn

Sep 23, 2015 1:27:32 PM

While it was a boat that President Obama used to explore the Alaskan scenery, it is the automobile industry that should sit up and take notice. One anticipated result of the President’s trip, and ongoing international negotiations, is increased environmental regulation that would impact automobile manufacturers. Shifting consumer demand, expanding access to customer data, increased merger and acquisition activity and international regulatory changes are creating market uncertainty that needs to be explored and understood through robust scenario-based planning analysis. Shareholders will expect no less.

Read More

Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Industry Convergence, Merger and Acquisition, Competitive Strategy

Fuld + Company Blog

The material on this page draws on the research and experience of Fuld + Company thought leaders, consultants and others. Learn more about our expertise here.

Request for Information

If you'd like someone at Fuld to contact you regarding your strategic competitive challenges, fill out the form below.