New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Innovation, Manufacturing/Industrial, New Market Entry, Technology/Telecomm, Merger and Acquisition, Competitive Strategy

Automotive Disruption: Fines Doubled in Construction Zone

Posted by Robert Flynn on Sep 23, 2015 1:27:32 PM

While it was a boat that President Obama used to explore the Alaskan scenery, it is the automobile industry that should sit up and take notice. One anticipated result of the President’s trip, and ongoing international negotiations, is increased environmental regulation that would impact automobile manufacturers. Shifting consumer demand, expanding access to customer data, increased merger and acquisition activity and international regulatory changes are creating market uncertainty that needs to be explored and understood through robust scenario-based planning analysis. Shareholders will expect no less.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Industry Convergence, Merger and Acquisition, Competitive Strategy

Honest lessons from the C-Suite

Posted by Leonard Fuld on Sep 16, 2015 9:14:57 AM

How often do you get down and talk about honest mistakes and irreverent strategies with a CEO?

Over the past year I have had the privilege to interview over a half dozen former CEOs from companies the likes of JP Morgan, Corning, Harrahs/Caesar’s Casinos and Pearson. All companies with a global reach and encountering one challenge or another. I’ve collected these interviews in a special section of this website, C-Suite Candor.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Technology/Telecomm, Industry Convergence, Merger and Acquisition, Product Positioning, Competitive Strategy

The Future of Weddings: $50 billion up for grabs

Posted by Leonard Fuld on Sep 3, 2015 12:32:39 PM

Our daughter is about to be married and we look forward to this special day.

What we have not enjoyed is the process. I’ve never encountered such a complicated, messy and unsatisfying business in my entire life. When I say messy, I mean my wife and I have had to work with a tangle of over forty categories of vendors, from hotels, catering, bands, photographers, and so on.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, New Market Entry, Technology/Telecomm, Travel/Hospitality, Industry Convergence, Merger and Acquisition, Competitive Strategy

Deciphering the Alphabet

Posted by Robert Flynn on Sep 3, 2015 11:42:00 AM

Google’s transformation into Alphabet, announced in early August by CEO Larry Page, is on one hand inconsequential "Page Six" news and on the other the most momentous business event of the past decade. For companies in the technology and other sectors that Google has begun to explore, it’s a wake-up call as it signals Mr. Page's intention to continue to expand his conglomerate, increasing risk for companies across numerous industries. Fortunately, knowing that objective and deciphering the implications of this announcement, allows competitors time and opportunity to adjust their competitive strategy.

The recognition that Mr. Page and Google co-founder Sergey Brin have started and nurtured numerous side businesses including cloud computing, self-driving cars, life longevity, and even satellites brings a yawn from even the most casual observer. After all Elon Musk has gained fame as CEO of Tesla Motors (cars), CEO of SpaceX (rockets), and Chairman of SolarCity (power systems). And as far back as 1878 no less a man than Thomas Edison set the standard when he created General Electric – lightbulbs, steam turbines, locomotives, radio, toasters, even ovens. The conglomerate structure of Alphabet has a long, well-established tradition.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, New Market Entry, Technology/Telecomm, Industry Convergence, Merger and Acquisition, Competitive Strategy

Burger King and McDonalds May Make Peace but Could Lose War

Posted by Leonard Fuld on Aug 26, 2015 4:17:00 PM

I practically choked on my breakfast this morning when I read the headline: Burger King challenges McDonalds to combine their flagship burger products into a McWhopper, for one day in honor of Peace Day on September 21.

First of all, what will a mongrel product that looks like a very unhealthy food pyramid (Don’t waste your breath Michele Obama) do for world peace? How irrelevant and self-centered!  As if world anything revolves around burgers.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Failing in a One-Screen World

Posted by Leonard Fuld on Aug 26, 2015 12:25:00 PM

An interview and discussion with Ken Freeman, former CEO at Corning

This is a story of Corning, a company that was once (invented the glass for cathode ray tubes), and still is (invented the glass used in liquid crystal displays), the king of screens. It is also a story of a king that almost lost his crown were it not for one very intuitive and brave young CEO. The lessons he learned are valuable today.

Today we live in a world filled with every type of video screen. Laptops. Flat panels. Smartphones. Tablets. Smartwatches. Sitting, standing or on the go, we watch these screens opportunistically, according to a recent Deloitte survey. Whichever screen is available at the moment is the one we pull out of our pocket or purse. It could be Apple, Samsung, HTC or Amazon. Today, Corning is a leading global supplier of liquid crystal glass for screens large and small.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Amazon Redefines the Grocery Store; the Industry Should Pay Attention

Posted by Robert Flynn on Aug 12, 2015 2:14:10 PM

As a youth, back before mobile phones and customer segmentation, I earned my allowance delivering orders to local customers, from the Mountain Heights corner store, a neighborhood grocery in New Haven, Connecticut. In those days, loyal customers – mostly elderly and all within a few blocks – would use the telephone to place an order for the usual array of soaps, cosmetics, and paper products. I’d earn a half dollar for my efforts. Mountain Heights had its corner of the city, while other grocers serviced their allotted section of the city. An idyllic setting.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, Scenario Analysis, Product Positioning, Competitive Strategy

What an Eight-Dollar Juice Can Tell Us About Competitive Strategy

Posted by Ken Sawka on Aug 6, 2015 9:54:00 AM

I bought a smoothie from a food truck today and found it to be a unique and highly rewarding experience. Now, you may be saying to yourself, “did Ken just wake up from a 20-year nap? Smoothies and food trucks aren’t exactly the latest craze, especially in Boston, where food trucks and smoothies are about as ubiquitous as Dunkin Donuts.” (OK, maybe not quite)

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Market Analysis, Competitive Strategy

Take the new global CI Benchmarking survey (and see your results instantly!)

Posted by Fuld + Company on Aug 5, 2015 9:12:47 AM

How does your CI program compare to other across the globe?

Competitive intelligence (CI) is just over three decades old and plays a critical role in corporate decision making around the world. Join over 700 companies that have participated in this Fuld + Company survey over the past 10 years. By participating in the 2015 benchmark update, you will learn the latest information on CI budgets, reporting relationships, as well as understanding how strategic or how tactical your CI program is compared to others in your industry or in other geographies.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Market Analysis, Pharma, Scenario Analysis, Technology/Telecomm, Life Sciences, Merger and Acquisition

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