Victory, One Slice at a Time

Posted by Leonard Fuld on Jan 13, 2015 10:00:00 AM

An interview and discussion with David Norton, former CMO of Harrah's and Caesars casinos

Read a story about the CMO of one of the world's largest casinos and how he won back a piece of a very competitive market during difficult times. See how David Norton discarded much of the same-old, same-old way of competing in favor of analytics.

C-Suite executives like to think “big.” But what if big is not the solution? What if the blockbuster drug, the industry-shaping iPhone is not a reality for you, your company and its circumstances? What if the market turns, trashing your payday plans? That is when you need to think incrementally, according to David Norton, former CMO of Harrah’s and Caesars casinos.

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Topics: Competitive Intelligence, Early Warning Monitoring, Market Analysis

Are Short CEO Tenures the Reason Companies Don't See Industry Disruptions Coming?

Posted by Leonard Fuld on Dec 2, 2014 10:00:00 AM

Organizations are not allowing CEOs to fulfill a big part of their mission: To help their firms avoid major long-term disruptions and potentially catastrophic failure. The key to fixing this problem is to ensure CEOs integrate the long-term plan into everyday operations, as well as give CEOs a long-enough tenure to execute their plans.

As it stands today, why should CEOs in many instances with an average tenure of half dozen years spend their time on multi-decade challenges that far exceed their stewardship?

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Topics: Competitive Intelligence, Early Warning Monitoring, Scenario Analysis

CEOs, Get to Know Your Rivals

Posted by Leonard Fuld on Jul 25, 2014 12:25:00 PM

Source: Harvard Business Review

In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. I thought he might be exaggerating, making good copy but lacking substance.

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Topics: Competitive Intelligence, Brand Insights, Early Warning Monitoring, Technology/Telecomm

Your Competition Doesn’t Wait To Turn Their Clocks Ahead So Why Should You?

Posted by Leonard Fuld on Mar 18, 2014 10:00:00 AM

Last year, while monitoring clinical trials for a number of competitors in the oncology field, we spotted a Twitter announcement from a third-party patient advocate who wanted to see this company renew a particular set of trials it had dropped. The advocate was working with this biotech competitor to recruit new patients and announce a special recruiting event. This Twitter feed continued for a couple of weeks then suddenly stopped once the biotech likely filled its patient quota. Social media signals like this one are essentially a small spark of intelligence you have to notice when it occurs. Had we not been monitoring this company’s tweets, we would have missed this early warning signal on the clinical trial restart and in this instance there were no lingering leaflets pinned onto bulletin boards or mass mailings designed to recruit patients.

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Topics: Competitive Intelligence, War Games, Early Warning Monitoring, Pharma

Take Your Show on the Road

Posted by Leonard Fuld on Oct 22, 2013 3:15:00 PM

Source: Harvard Business Review

Once in a blue moon, a brainstorming session produces an idea that is so blindingly good that people wonder not only “why aren’t we doing that already?” but even: “why isn’t everyone?” As someone who helps businesses conduct “war games” to inform their strategy-making, I suppose I see these moments more than most people; the whole point of these exercises is to devise new marketplace forays and anticipate competitive responses. But still, they are very rare.

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Topics: Early Warning Monitoring, Innovation, Life Cycle Management

What Do Mount St. Helens and Industry Disruptions Have in Common?

Posted by Leonard Fuld on Oct 8, 2013 12:00:00 PM

Source: Bloomberg Businessweek

Photograph by Gary Braasch/Corbis

I recently watched a couple of YouTube time-lapse videos about the eruption of the Mount St. Helens volcano. From space or from ground level, you see a verdant landscape that suddenly fills with ash. When the smoke clears, whoosh, you see devastation. The time-lapse film renders this change in a mere couple of minutes, but in reality this change occurred over 24 years, from the initial 1980 eruption to the renewed activity in 2004. On the surface, environmental conditions eroded over a few days or weeks—a geologic blink of an eye. Under the surface, shifts in dirt and magma had been going on for two decades; we simply did not see it take place.

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Topics: Consumer Goods, Early Warning Monitoring, Innovation, Market Analysis, Industry Convergence

Four Suggestions as You Face Your Industry's Steamroller

Posted by Leonard Fuld on Jul 17, 2013 9:42:00 AM

Source: Harvard Business Review

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil's henchmen to move out of its path? Despite its comically slow speed — and a huge distance between them, the guard stays rooted to the spot, yelling Stop! ... until it's too late. (The scene dissolves to his Donna Reed-like wife getting the news and noting tragically: "People never think how things affect the family of a henchman.")

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Topics: Early Warning Monitoring, Pharma, Healthcare

Embrace the Business Model That Threatens You | HBR

Posted by Leonard Fuld on May 22, 2013 3:48:00 PM

Source: Harvard Business Review

If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon's online hegemony, Walmart responded with a hybrid approach. Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. This and other creative solutions have driven over $9 billion of online sales to Walmart. (It's no surprise that Amazon — which has no physical stores — has mirrored the move from the other direction, installing lockers in neighborhood stores to allow for direct pickup.)

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Topics: Product Roadmap, Value Chain Analysis, Brand Insights, Early Warning Monitoring, Innovation, Scenario Analysis, Industry Convergence

Competitive intelligence early warning for threats and opportunities | News Now

Posted by Amelia Ehrens on Jul 9, 2012 9:25:00 AM

ABS-CBN News Now interviews Leonard Fuld, President of Fuld + Company, about competitive intelligence and how businesses use it to ethically collect information and set up early warning systems to identify threats and opportunities in the marketplace. Leonard Fuld describes how Fuld + Company uses war games with clients to help them anticipate competitive moves and prepare for future strategic decisions regarding competitors.

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Topics: Competitive Intelligence, Early Warning Monitoring

Competitive Threats Survey + White Paper

Posted by Amelia Ehrens on Apr 3, 2012 11:37:00 AM

Instant results!

Learn how to company your company to your peers regarding competitive threats both from an industry and regional perspective. Sign up for our free two-part survey and White Paper package!

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Topics: Competitive Intelligence, Early Warning Monitoring

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