Qualitative Methods Enrich Quantitative Data

Posted by Diane Borska

Oct 27, 2016 9:22:14 AM

Co-Written by Ola Jachtorowicz

Seventy-six percent of millennials want to drive an eco-friendly car. Ninety-two percent of students prefer physical books to e-readers. Ninety percent of senior executives confirm that customer experience is one of their top three priorities. Sixty-seven percent of U.S. manufacturing executives plan to increase investments in data analytics next year.

Data is king. Statistics and opinion polls accompany every article, analysis, and prediction. It’s difficult to find a claim without a piece of quantitative evidence behind it.

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Topics: Competitive Intelligence, Fuld + Company, Competitive Strategy

Upcoming Event: Robert Flynn Speaking at Pharma CI US Conference & Exhibition September 14th

Posted by Fuld + Company

Aug 23, 2016 9:19:47 AM

Join us this month at the Pharma CI Conference & Exhibition taking place September 13th - 14th at the Hilton Parsippany in Parsippany, New Jersey.

The Pharma CI Conference & Exhibition is the largest assembly of senior level pharmaceutical, biotech, and medical device professionals seeking the latest news and the chance to network with all the industry’s luminaries.

Members of our Life Sciences team will be at our booth to find out how we can address your competitive intelligence and strategy development needs in the pharmaceutical, biotech, medical device, and diagnostics industries. Robert Flynn, Principal, Strategic Accounts, will be giving a talk on early warning through scenario planning on Wednesday, September 14th.

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Topics: Competitive Intelligence, Early Warning Monitoring, Fuld + Company, Pharma, Scenario Analysis

New White Paper: Competitive Pricing Intelligence

Posted by Fuld + Company

May 3, 2016 2:36:52 PM

Creating an intelligence gathering and analysis process for your organization’s pricing function is essential for sound competitive strategy. Failure to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations.

Our latest white paper outlines legal and ethical considerations that must guide how intelligence is gathered on competitor prices, the advantages of continuous intelligence gathering, and how one client leveraged competitive intelligence to raise prices without losing customers or provoking a competitor response. 

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Topics: Competitive Intelligence, Sales Force Effectiveness, Fuld + Company, Market Analysis, Product Positioning, Competitive Strategy

New Video: About Customer Analytics

Posted by Fuld + Company

Apr 4, 2016 12:29:52 PM

A sustained competitive advantage depends on more than assessing competitors and anticipating disruption. Every business, whether B2B or B2C, can benefit from a better understanding of existing and potential customers through quantitative analysis. Insights derived from customer data allow companies to prioritize relationships with high-value customers or capture previously overlooked customer segments.

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Topics: Fuld + Company, Market Analysis, Competitive Strategy

Developing R&D Strategy for Industrial Goods

Posted by Fuld + Company

Mar 31, 2016 4:48:40 PM

For companies developing an R&D strategy in industrial goods and infrastructure, competitive intelligence provides unique insights into competitors’ existing and potential R&D interest, capabilities, technology bets, and expected outcomes. Comparing rival R&D strategies to market needs and expectations provides a reality check on the feasibility and potential value of your future R&D programs. 

Strategic planning integrated with competitive and market intelligence can:

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Topics: Competitive Intelligence, Product Roadmap, Fuld + Company, Manufacturing/Industrial, Market Analysis, Merger and Acquisition, Competitive Strategy

New Video: About Market Analytics

Posted by Fuld + Company

Mar 23, 2016 12:31:08 PM

Businesses are generating greater amounts of data each year, with some reports projecting a 4300% increase by the end of the decade. Sorting though and analyzing this data to uncover insights about the marketplace can be a challenge.

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Topics: Fuld + Company, Market Analysis

Defending Market Share in Pharma

Posted by Fuld + Company

Mar 18, 2016 9:49:49 AM

Pharmaceutical firms frequently need to defend their market position against rivals’ competitive strategy. Threats to leading therapies can come in many forms:

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Topics: Competitive Intelligence, Fuld + Company, Pharma, Healthcare, Life Cycle Management, Life Sciences, Competitive Strategy

New Video: What is Market Insights?

Posted by Fuld + Company

Mar 15, 2016 11:53:35 AM

A sustainable competitive advantage isn't developed purely by assessing competitors. It also requires understanding the size and shape of your market, and how that market is changing. From customer segmentation to market forecasting, data-driven analyses of market properties allow you to execute your company's growth strategy.

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Topics: Fuld + Company, Market Analysis, New Market Entry

Launching a New Product with Confidence

Posted by Fuld + Company

Mar 14, 2016 10:00:08 AM

For companies planning a new product launch, market and competitive insights can test assumptions about product launch impact and expectations, measure market potential, and anticipate and model competitor response.

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Topics: Product Roadmap, Fuld + Company, Market Analysis, Product Positioning, Competitive Strategy

New Video: What is Strategic Planning?

Posted by Fuld + Company

Mar 4, 2016 11:17:03 AM

Effective intelligence gathering depends on a well-articulated strategic plan.

Implementing strategy means setting goals and outlining tactics, but that can't happen without first defining optimal competitive positioning. 

Ken Sawka, CEO + President, discusses the nature of strategic planning with Tarun Mehra, Principal, Market Insights, in our latest video, pointing out the link between an accurate assessment of the external environment and a sustainable competitive advantage:

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Topics: War Games, Fuld + Company, Scenario Analysis, Competitive Strategy

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