New White Paper! Competitor Crazy Ivans

Posted by Fuld + Company on Nov 5, 2015 1:17:41 PM

What do soviet submarines, Sean Connery, and competitive intelligence have in common?

Our latest white paper Competitor Crazy Ivans reveals the connection.

 

 

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Topics: Early Warning Monitoring, Fuld + Company, Competitive Strategy

New Video! What is CI?

Posted by Fuld + Company on Nov 5, 2015 1:05:48 PM

How do we reduce risks? Is our strategy flexible enough for all plausible market disruptions? What is the best timetable for our product launch? Time for CI, someone says. Yes, but...what is that?

There is a tendency to conflate CI with market research. Certainly, understanding market dynamics is key for responding to a competitor’s offering. Checking in with customers through surveys, focus groups, and social media touchstones sheds light on preferences and wish lists. For the most part, though, market research looks back, solely focused on a customer’s inclination to buy.

Competitive intelligence looks ahead, taking the long view of your category and your market. Developed with vision and intention, CI probes manufacturing, distribution, inventory, corporate structure, messaging, new entrants (those you can see and those barely visible), investment strategies, pressure points, threats, and yes, customers.

Watch CEO + President Ken Sawka and Founder Leonard Fuld discuss the definition and nature of competitive intelligence today:

 

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Topics: Competitive Intelligence, Fuld + Company, Fuld, Leonard, Competitive Strategy

Upcoming Event: Fuld + Co. Speaking at Health Innovators' Panel Thursday

Posted by Fuld + Company on Oct 19, 2015 4:39:07 PM

Alexis Kuchins - VP, Life Sciences Business Development - joins a panel of strategists, marketers, and researchers at "Marketing Healthcare Innovations: Know Your Customer, Know Opportunity" this Thursday in Cambridge. 

Topics to be covered include: 

  • Gathering customer intelligence to guide product design and uncover value 
  • Uncovering what investors or development partner organizations are looking for 
  • Knowing your competition to better know yourself 

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Topics: Events, Fuld + Company, Innovation, Healthcare

New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Brand Insights, Fuld + Company, Innovation, Pharma, Healthcare, Life Cycle Management, Life Sciences, Product Positioning, Competitive Strategy

New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Innovation, Manufacturing/Industrial, New Market Entry, Technology/Telecomm, Merger and Acquisition, Competitive Strategy

Robert Flynn Joins Fuld + Company as Vice President, Strategic Accounts

Posted by Fuld + Company on Sep 28, 2015 9:30:00 AM

BOSTON, SEPTEMBER 28, 2015 - Robert Flynn has joined Fuld + Company as a Principal responsible for Strategic Accounts. "I have worked with Bob in the public sector and in corporate competitive intelligence," said Fuld + Company CEO and president Ken Sawka, "and he brings to Fuld + Company experience in senior leadership roles at Fortune 500 organizations combined with the people skills of a seasoned account executive."

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Topics: Competitive Intelligence, Events, Fuld + Company, Competitive Strategy

How one CEO knows how to push the limits

Posted by Leonard Fuld on Sep 24, 2015 9:30:00 AM

Jim Mongiardo: Boundary Hunter

Jim Mongiardo has had a fascinating career to date. He has run a string of medical and biotech companies over the past 25 years. He is a quick study. More important – and the reason he has succeeded so often – he quickly learns the business boundaries for each company he has managed and how to push those boundaries as far as he reasonably can. It takes smarts to learn operational, investment and regulatory boundaries. It takes courage to understand when you have reached your limits.

Immediately following his graduation from Harvard Law School, Mongiardo started out as a litigator in the New Jersey state court system but soon grew restless. He wanted to try his hand at business. Finding a job at Schering-Plough (merging with Merck & Company in 2009) he entered a management training program and soon to become head of marketing for Schering’s Over the Counter and Prescription Drug business.

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Topics: Competitive Intelligence, Brand Insights, Fuld + Company, Pharma, Healthcare, Fuld, Leonard, Life Cycle Management, Life Sciences, Competitive Strategy

Burger King and McDonalds May Make Peace but Could Lose War

Posted by Leonard Fuld on Aug 26, 2015 4:17:00 PM

I practically choked on my breakfast this morning when I read the headline: Burger King challenges McDonalds to combine their flagship burger products into a McWhopper, for one day in honor of Peace Day on September 21.

First of all, what will a mongrel product that looks like a very unhealthy food pyramid (Don’t waste your breath Michele Obama) do for world peace? How irrelevant and self-centered!  As if world anything revolves around burgers.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Failing in a One-Screen World

Posted by Leonard Fuld on Aug 26, 2015 12:25:00 PM

An interview and discussion with Ken Freeman, former CEO at Corning

This is a story of Corning, a company that was once (invented the glass for cathode ray tubes), and still is (invented the glass used in liquid crystal displays), the king of screens. It is also a story of a king that almost lost his crown were it not for one very intuitive and brave young CEO. The lessons he learned are valuable today.

Today we live in a world filled with every type of video screen. Laptops. Flat panels. Smartphones. Tablets. Smartwatches. Sitting, standing or on the go, we watch these screens opportunistically, according to a recent Deloitte survey. Whichever screen is available at the moment is the one we pull out of our pocket or purse. It could be Apple, Samsung, HTC or Amazon. Today, Corning is a leading global supplier of liquid crystal glass for screens large and small.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Take the new global CI Benchmarking survey (and see your results instantly!)

Posted by Fuld + Company on Aug 5, 2015 9:12:47 AM

How does your CI program compare to other across the globe?

Competitive intelligence (CI) is just over three decades old and plays a critical role in corporate decision making around the world. Join over 700 companies that have participated in this Fuld + Company survey over the past 10 years. By participating in the 2015 benchmark update, you will learn the latest information on CI budgets, reporting relationships, as well as understanding how strategic or how tactical your CI program is compared to others in your industry or in other geographies.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Market Analysis, Pharma, Scenario Analysis, Technology/Telecomm, Life Sciences, Merger and Acquisition

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