Upcoming Event: FGH Academy of Competitive Intelligence Certification Program Chicago October 31-Nov. 4, 2016

Posted by Fuld + Company

Sep 14, 2016 12:10:04 PM

 Join Leonard Fuld, Dr. Ben Gilad, Jan Herring, and Dr. Helen Rothberg, in Chicago October 31-November 4 for their core and advanced certification coursesYou will be engaged, excited, and a bit over whelmed by these dynamic presenters.

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Topics: Competitive Intelligence, Events, FGH Academy of Competitive Intelligence, Fuld, Leonard

Leonard Fuld in HBR: Only Half of Companies Actually Use the Competitive Intelligence They Collect

Posted by Fuld + Company

Jan 28, 2016 2:50:55 PM

In his most recent Harvard Business Review article, charman and founder Leonard Fuld joins Ben Gilad, president and co-founder of the Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI), to assess the impact of CI on major company decisions.

Based on a survey of 236 CI managers and analysts across 21 industries, Fuld and Gilad found that 55% of respondents said "their input on major management decisions made enough difference to improve the decision," leaving 45% whose analysis was ineffective at influencing executive decision making. 

When CI analysts were effective, four variables played a significant role: 

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Topics: Competitive Intelligence, FGH Academy of Competitive Intelligence, Fuld, Leonard, Competitive Strategy

Upcoming Event: Leonard Fuld leads TAGLaw Webinar on CI in the Modern Professional Services Firm

Posted by Fuld + Company

Dec 8, 2015 9:48:28 AM

Leonard Fuld, Executive Chairman and Founder, leads a webinar titled "What is Competitive Intelligence?" this Wednesday, December 9th at 12:30 (EST).

Professional services firms realize that competitive pressures have increased over the past decade. The question this webcast addresses is how law and accounting firms should view competitive intelligence as a tool to anticipate both competitive threats and opportunities. Are today’s law and accounting firms prepared to apply this potent approach to assessing competition?

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Topics: Competitive Intelligence, Events, Financial Services, Fuld + Company, Fuld, Leonard

New Video! Business Disruption

Posted by Fuld + Company

Nov 5, 2015 1:22:38 PM

The latest wave of disruption has been driven by technology platforms, consumer experience, and the oft-cited "sharing economy."

CEO and President Ken Sawka and Founder Leonard Fuld discuss:

  • Is any market safe?
  • Are incumbents reacting in strategic ways?
  • What's the degree of customer stickiness for the likes of Uber and Airbnb? 

Video after the jump.


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Topics: Competitive Intelligence, Brand Insights, Early Warning Monitoring, Fuld + Company, Fuld, Leonard, Competitive Strategy

New Video! What is CI?

Posted by Fuld + Company

Nov 5, 2015 1:05:48 PM

How do we reduce risks? Is our strategy flexible enough for all plausible market disruptions? What is the best timetable for our product launch? Time for CI, someone says. Yes, but...what is that?

There is a tendency to conflate CI with market research. Certainly, understanding market dynamics is key for responding to a competitor’s offering. Checking in with customers through surveys, focus groups, and social media touchstones sheds light on preferences and wish lists. For the most part, though, market research looks back, solely focused on a customer’s inclination to buy.

Competitive intelligence looks ahead, taking the long view of your category and your market. Developed with vision and intention, CI probes manufacturing, distribution, inventory, corporate structure, messaging, new entrants (those you can see and those barely visible), investment strategies, pressure points, threats, and yes, customers.

Watch CEO + President Ken Sawka and Founder Leonard Fuld discuss the definition and nature of competitive intelligence today:


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Topics: Competitive Intelligence, Fuld + Company, Fuld, Leonard, Competitive Strategy

New White Paper! Millennials: Predictors of Future Disruptions

Posted by Fuld + Company

Nov 5, 2015 12:35:05 PM

If you've been following us this past summer, you'll know Fuld + Company Founder Leonard Fuld spent some of those sunny days on the Rose Fitzgerald Kennedy Greenway. He was seeking insight into the minds of millennials, the demographic that will comprise 75% of the U.S. workforce in just 10 years. How did they feel about Uber, Amazon, and Obamacare? Were they shocked by Blackberry's demise? What did they want their weddings to look like?

The five surveys he conducted are now available in one white paper, Millennials: Predictors of Future Disruptions.

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Topics: Brand Insights, Innovation, Market Analysis, Fuld, Leonard, Competitive Strategy

How one CEO knows how to push the limits

Posted by Leonard Fuld

Sep 24, 2015 9:30:00 AM

Jim Mongiardo: Boundary Hunter

Jim Mongiardo has had a fascinating career to date. He has run a string of medical and biotech companies over the past 25 years. He is a quick study. More important – and the reason he has succeeded so often – he quickly learns the business boundaries for each company he has managed and how to push those boundaries as far as he reasonably can. It takes smarts to learn operational, investment and regulatory boundaries. It takes courage to understand when you have reached your limits.

Immediately following his graduation from Harvard Law School, Mongiardo started out as a litigator in the New Jersey state court system but soon grew restless. He wanted to try his hand at business. Finding a job at Schering-Plough (merging with Merck & Company in 2009) he entered a management training program and soon to become head of marketing for Schering’s Over the Counter and Prescription Drug business.

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Topics: Competitive Intelligence, Brand Insights, Fuld + Company, Pharma, Healthcare, Fuld, Leonard, Life Cycle Management, Life Sciences, Competitive Strategy

Burger King and McDonalds May Make Peace but Could Lose War

Posted by Leonard Fuld

Aug 26, 2015 4:17:00 PM

I practically choked on my breakfast this morning when I read the headline: Burger King challenges McDonalds to combine their flagship burger products into a McWhopper, for one day in honor of Peace Day on September 21.

First of all, what will a mongrel product that looks like a very unhealthy food pyramid (Don’t waste your breath Michele Obama) do for world peace? How irrelevant and self-centered!  As if world anything revolves around burgers.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Failing in a One-Screen World

Posted by Leonard Fuld

Aug 26, 2015 12:25:00 PM

An interview and discussion with Ken Freeman, former CEO at Corning

This is a story of Corning, a company that was once (invented the glass for cathode ray tubes), and still is (invented the glass used in liquid crystal displays), the king of screens. It is also a story of a king that almost lost his crown were it not for one very intuitive and brave young CEO. The lessons he learned are valuable today.

Today we live in a world filled with every type of video screen. Laptops. Flat panels. Smartphones. Tablets. Smartwatches. Sitting, standing or on the go, we watch these screens opportunistically, according to a recent Deloitte survey. Whichever screen is available at the moment is the one we pull out of our pocket or purse. It could be Apple, Samsung, HTC or Amazon. Today, Corning is a leading global supplier of liquid crystal glass for screens large and small.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Fuld + Company, Innovation, Fuld, Leonard, Competitive Strategy

Cyber Attacks and War Games: Plan for the Future

Posted by Leonard Fuld

Jul 28, 2015 9:19:12 AM

The crippling of the Wall Street Journal, United Airlines and the New York Stock Exchange web and trading sites earlier this month suggests a coordinated cyber attack. Even if hackers were not involved, all these institutions need to know what to do in case of such an attack. They should all have run what-if scenarios or war games to stress-test their resiliency in advance.

The Journal’s publisher did in fact admit last year (July 2014) that its graphics were hacked (fool me once, shame on you…)

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Topics: Competitive Intelligence, War Games, Market Analysis, Scenario Analysis, Fuld, Leonard

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