Social Media: A Competitive Analysis Resource for Chronic Disease

Posted by Leonard Fuld on Jun 26, 2015 12:00:00 PM

Chronic disease is a frustrating, emotionally exhausting, and sometimes life-threatening experience. That’s what makes it such a data-rich opportunity for analyzing how a rival might be tapping into this market.

Back in 2001, before Facebook, Twitter, LinkedIn and online heath forums, the World Wide Web was a wild frontier of informal discussion groups and list serves. Daniel Vasella, former CEO of Novartis, once wrote: “There is real power in the Internet as a source of information, but especially as a way to connect with each other, to share experiences, knowledge and help each other.” (Magic Cancer Bullet, Daniel Vasella and Robert Slater, Copyright 2003, page 126)

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Topics: Competitive Intelligence, Innovation, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences

Healthcare Delivery is Becoming More Decentralized: An Opportunity for Insurers?

Posted by Jacob Golbitz on Jun 23, 2015 2:00:00 PM

As part of CVS’s acquisition of Target’s 1,660 pharmacies, CVS announced it will rebrand Target’s nearly 80 in-store clinics as MinuteClinic and open up 20 new clinics within Target stores over the next 3 years – all this as part of the company’s plan to operate 1,500 clinics by 2017.

Earlier in June CVS announced it had become an in-network provider with Molina Healthcare of Ohio, a health care insurance plan operating in Ohio with 340,000 members. This makes sense for Molina, as the MinuteClinics lower cost will lower Molina’s costs, and members benefit as well with increased convenience and accessibility.

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Topics: Consumer Goods, Brand Insights, Market Analysis, Pharma, Healthcare, Life Sciences, Merger and Acquisition

How Health Plans can Provide Millennials with the Customer Experience They Want and Expect

Posted by Jacob Golbitz on Jun 10, 2015 2:30:00 PM

Last week Leonard Fuld published a LinkedIn post entitled Blue Cross Marries Uber – in 2030. In it Lenny outlines a future scenario in which health care services are arranged on-demand through smart devices like transportation is currently through Uber. Bells and whistles such as the ability to rate the service provider (in this case EMTs) and vitals monitoring are part of this not-so futuristic scenario. 

Lenny based this scenario on conversations he had with random passers-by in Boston’s financial district, many of whom were in the demographic group commonly known as millennials. 

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Topics: Competitive Intelligence, Brand Insights, Innovation, Scenario Analysis, Healthcare

Fast and Smart - How Millennials See Healthcare's Future

Posted by Leonard Fuld on Jun 1, 2015 2:30:00 PM

The real headline for this post should be: Survey of millennials on Boston's waterfront depicts exciting, highly customer-centric healthcare services in just 15 years, driven by start-ups and lots of smart technology.

In a recent LinkedIn posting, I created what appears to be a fanciful view of the US healthcare market in the year 2030, just 15 years from today. My information came from a series of over 19 interviews with 43 individuals. Most of the respondents were in their 20s and 30s. Educated and opinionated are the two words I believe characterizes this assortment of lunch goers, considering the fact that I swooped down on them, often interrupting their own lunchtime conversations. I was particularly impressed with the thought they apparently had given the subject long before I ever entered their lives. It didn’t take much for me to draw them into the conversation about healthcare’s flaws and not-yet-achieved opportunities. They got it, no doubt about it. 

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Topics: Brand Insights, Scenario Analysis, Healthcare

Healthcare dichotomies that are threatening your industry

Posted by Fuld + Company on Apr 15, 2015 12:00:00 PM

There is a wide gap between what healthcare providers need to do, and what they are actually doing. In many cases they know where they need to go, but not how to get there. Here, we address four of the most critical of these dichotomies, and Fuld + Company's perspective on what needs to be done.

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Topics: Product Roadmap, Early Warning Monitoring, Healthcare

Six key takeaways from the 2015 World Healthcare Congress

Posted by Jacob Golbitz on Apr 1, 2015 2:33:00 PM

I recently attended the World Healthcare Congress (WHCC) in Washington DC. I was at the same event last year and it was interesting to see the subtle shift in priorities from just a year ago. One thing remained very much the same however: no one seems to have a clear picture of what health care in the U.S. will look like ten, or even five years from now. Everyone understands that the largest industry in the country is going through a period of disruption caused not just by, nor even primarily by, legislation, but more fundamentally by demographics and technology.

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Topics: Events, Innovation, Healthcare

The Next Generation of Retail Healthcare

Posted by Martha Culver on Dec 17, 2014 10:00:00 AM

The healthcare industry is becoming increasingly more retail-oriented, and healthcare providers and payers must anticipate and respond to these market changes to remain successful. The trend goes beyond on-site clinics to include a number of actual and potential healthcare options in diverse retail locations.

It's easy to envision an extreme scenario in the next 5-10 years, in which discount healthcare providers have set up shop in a variety of retail centers: not just in CVS and Walgreens, but in Kohl's, Home Depot, Lowe's, Costco, BJ's, and major suburban malls. Marriott has added healthcare centers to its Marriott, Courtyard and Residence Inn properties in major cities. The scope of these healthcare centers extends far beyond the basic services of Minute Clinic and includes full check-ups, screening tests, long-term management of chronic diseases, and even minor surgery. A large portion of middle- and working-class individuals and families use these centers for most of their healthcare needs, given their convenient hours and locations, and competitive, transparent pricing.

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Topics: Innovation, Scenario Analysis, Healthcare, Industry Convergence

Four Suggestions as You Face Your Industry's Steamroller

Posted by Leonard Fuld on Jul 17, 2013 9:42:00 AM

Source: Harvard Business Review

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil's henchmen to move out of its path? Despite its comically slow speed — and a huge distance between them, the guard stays rooted to the spot, yelling Stop! ... until it's too late. (The scene dissolves to his Donna Reed-like wife getting the news and noting tragically: "People never think how things affect the family of a henchman.")

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Topics: Early Warning Monitoring, Pharma, Healthcare

Health services at Springs Creative include medicine, physicals, flu shots | heraldonline.com

Posted by Amelia Ehrens on Dec 3, 2012 9:27:00 PM

December 3, 2012 | By Don Worthington

The number of on-site clinics nationally is expected to dramatically grow. A study by Fuld + Co., a Boston, Mass.-based research firm, estimated that by 2015 there could by 7,000 on-site clinics. Fuld + Co. estimates 10 percent of the U.S. population under age 65 will have its health-care needs met by employer on-site clinics by 2015.

Managing health care costs was a reason Springs Creative, Red Venture and the city of Rock Hill opted for on-site care.

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Topics: Pharma, Healthcare, Life Sciences

Battle for Wireless Health Event Videos

Posted by Fuld + Company on Oct 12, 2012 12:40:00 PM

A war game is a business simulation that helps a company to understand the present and future behaviors of its competitors. This event demonstrates how powerful this strategic tool is for enhancing management decision making.

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Topics: Competitive Intelligence, War Games, Pharma, Healthcare, Life Sciences

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