Pharmaceutical Perspective: Considerations When Tapping into A New Market

Posted by Malini Solanki on Sep 14, 2017 10:15:52 AM

The U.S. is the largest market for pharmaceuticals, accounting for 30 to 40 percent of the worldwide market. However, newer smaller markets are on the rise for new drug products.

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Topics: New Market Entry, Pharma

The Ascent of Amazon: From Books to…Pills?

Posted by Tanya Chotibut on May 31, 2017 11:29:37 AM

Amazon recently reached its 20th anniversary this May and in celebration of this momentous occasion, it was reported that it had intentions of delving into the multibillion-dollar pharmacy market. Of course, this is not the first time the $450 billion company has taken another industry head-on. For instance, Amazon Web Services produced more than $13 billion in revenue over the past year and has grown to be a primary player in the dynamic cloud-computing market. The company has also successfully scaled the apparel and fashion peak while Macy’s and JCPenney struggle to compete. Amazon even went face-to-face with the formidable Netflix in media streaming and walked away with an Oscar. Originally a site only for books, Amazon has quickly shown its prowess for all things, from books and CDs to clothing and food, from streaming media to delivery drones; it would truly seem that anything Amazon has set its sight on, it has conquered and the pharmacy space most likely won’t be an exception. Or will it?

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Topics: Competitive Intelligence, Brand Insights, New Market Entry

Strategies for Investing in Developing Markets

Posted by Robert Flynn on May 17, 2017 3:01:13 PM

The global economy is in transition, not so much as the result of fluctuating superpower politics, but more so as the quiet byproduct of shifting investment in emerging economies. We are at the end of supersized returns previously found in Brazil, Russia, India, China, and South Africa (BRICS), foreign direct investment constants since 2001 that have in recent years become increasingly fragile economies. Their era as primary centers for investment has been replaced by a “Frontier Era,” a period marked by a concentration on economies scattered throughout Africa and Asia. A dramatic shift as hundreds of millions of dollars in foreign direct investment will swing from the pockets of one group to new, emerging markets.  

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Topics: New Market Entry, Competitive Strategy, risk management

New Video: What is Market Insights?

Posted by Fuld + Company on Mar 15, 2016 11:53:35 AM

A sustainable competitive advantage isn't developed purely by assessing competitors. It also requires understanding the size and shape of your market, and how that market is changing. From customer segmentation to market forecasting, data-driven analyses of market properties allow you to execute your company's growth strategy.

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Topics: Fuld + Company, Market Analysis, New Market Entry

New White Paper: Navigating Risks in Emerging Economies

Posted by Fuld + Company on Feb 19, 2016 10:53:04 AM

Emerging markets present unique competitive challenges. While companies may account for obvious obstacles such as institutional voids and evolving infrastructure, they can fall victim to subtle cultural differences by neglecting to complete on-the-ground research prior to expansion. Local competition knows the rules of the game better than even the most savvy international firm.

Packed with exemplary successes and cautionary tales, our newest white paper - authored by Nathaniel Emmons, Director, Diversified practice - lays out the need for a systematic approach when entering frontier economies. Based on insights from security experts and seasoned investors, the paper offers a four part framework for identifying, analyzing, and reacting to risks and includes an Overseas Expansion Checklist.

To add real-world applicability, the paper focuses on bureaucratic hurdles, political risks, and security issues in diverse African and Asian countries:

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Topics: Competitive Intelligence, Consumer Goods, Early Warning Monitoring, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Travel/Hospitality, Competitive Strategy

New White Paper! Exploring New Markets to Boost Plant Capacity Utilization

Posted by Fuld + Company on Nov 30, 2015 9:28:31 AM


While our micro case studies have proven popular, sometimes an engagement warrants a deeper look.

For instance, determining which markets to enter is a critical decision. Syndicated research reports can't provide insights specifically tailored to a single organization's objectives and capabilities.

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Topics: Consumer Goods, Fuld + Company, Market Analysis, New Market Entry

Holiday Gaming - Microsoft's Big Chance

Posted by Robert Flynn on Oct 13, 2015 9:00:00 AM

If Satya Nadella, CEO of Microsoft, has his way, packages under the Christmas tree and exchanged during Chanukah will be full of boxes containing Xbox consoles and games. To increase gaming revenues, he's made some organizational moves assigning Phil Spencer as head of Xbox and Xbox Live, reporting to Windows chief Terry Myerson. But internal changes will not be sufficient in this huge, highly competitive and fast-paced market, especially given Microsoft's slow growth relative to competitors, a laggard performance largely driven by the impact of mobile gaming.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Manufacturing/Industrial, Market Analysis, New Market Entry, Scenario Analysis, Technology/Telecomm, Industry Convergence, Merger and Acquisition, Product Positioning, Competitive Strategy

New Micro Case Studies, have a look!

Posted by Fuld + Company on Oct 12, 2015 11:00:00 AM

Case studies are a curious animal. Everyone thinks they're important, but no one wants to write them, and, apart from the headlines, people don't really read them. They just want to know what was the challenge, what was done, how successful it was.

So at Fuld, we're introducing something new: the microinfographic case study. It's like the quick summary from a 3-5 page case study, with illustrations.

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Topics: Competitive Intelligence, Consumer Goods, War Games, Brand Insights, Fuld + Company, Innovation, Manufacturing/Industrial, New Market Entry, Technology/Telecomm, Merger and Acquisition, Competitive Strategy

The Tweet Heard ‘Round the Pharmaceutical World: A Perspective On Pharmaceutical Drug Pricing

Posted by Alexis Kuchins on Oct 5, 2015 3:22:18 PM

A week ago, presidential candidate Hillary Clinton tweeted her intentions, if elected, to try to curb the rising costs of pharmaceuticals. The plan would place a monthly cap on the out-of-pocket cost that chronic pain patients would have to pay for prescription medications, a greater emphasis on bringing biotechnology-style drugs to the market, and encourage increased use of generic and imported drugs.

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Topics: Competitive Intelligence, Innovation, Market Analysis, New Market Entry, Pharma, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences, Product Positioning, Competitive Strategy

Automotive Disruption: Fines Doubled in Construction Zone

Posted by Robert Flynn on Sep 23, 2015 1:27:32 PM

While it was a boat that President Obama used to explore the Alaskan scenery, it is the automobile industry that should sit up and take notice. One anticipated result of the President’s trip, and ongoing international negotiations, is increased environmental regulation that would impact automobile manufacturers. Shifting consumer demand, expanding access to customer data, increased merger and acquisition activity and international regulatory changes are creating market uncertainty that needs to be explored and understood through robust scenario-based planning analysis. Shareholders will expect no less.

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Topics: Competitive Intelligence, Consumer Goods, Brand Insights, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Industry Convergence, Merger and Acquisition, Competitive Strategy

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The material on this page draws on the research and experience of Fuld + Company thought leaders, consultants and others. Learn more about our expertise here.

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