Developing R&D Strategy for Industrial Goods

Posted by Fuld + Company

Mar 31, 2016 4:48:40 PM

For companies developing an R&D strategy in industrial goods and infrastructure, competitive intelligence provides unique insights into competitors’ existing and potential R&D interest, capabilities, technology bets, and expected outcomes. Comparing rival R&D strategies to market needs and expectations provides a reality check on the feasibility and potential value of your future R&D programs. 

Strategic planning integrated with competitive and market intelligence can:

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Topics: Competitive Intelligence, Product Roadmap, Fuld + Company, Manufacturing/Industrial, Market Analysis, Merger and Acquisition, Competitive Strategy

Launching a New Product with Confidence

Posted by Fuld + Company

Mar 14, 2016 10:00:08 AM

For companies planning a new product launch, market and competitive insights can test assumptions about product launch impact and expectations, measure market potential, and anticipate and model competitor response.

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Topics: Product Roadmap, Fuld + Company, Market Analysis, Product Positioning, Competitive Strategy

Knowing when to reject advice and why

Posted by Leonard Fuld

Jul 1, 2015 9:40:00 AM

An interview and discussion with Michel Darnaud, former President of Boston Scientific

During 2003-2004, the President of Boston Scientific Europe, Michel Darnaud, faced a critical decision: How to successfully roll out a new clot-resistant stent in the European marketplace against a gargantuan competitor with a product already in place. That competitor was Johnson & Johnson.

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Topics: Competitive Intelligence, Consumer Goods, Product Roadmap, Brand Insights, Innovation, Market Analysis, Healthcare, Life Sciences, Product Positioning

Three Approaches to a Defined Strategy Roadmap

Posted by Alexis Kuchins

Jun 17, 2015 2:02:00 PM

A few weeks ago, I attended the Association for Strategic Planning (ASP) annual conference in Tysons Corner, VA. As this was my first entrée into the organization, I was excited to increase my strategy knowledge and skills, and take advantage of the various presentations. From the keynote speakers to the individual breakout sessions one thing was clear: without a defined strategy roadmap, one’s strategy is destined for a less then optimal outcome.

So how do you know if your strategy is on the path to success? Below are three paths to drive your business toward executing a highly impactful strategy.

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Topics: Competitive Intelligence, Product Roadmap, Sales Force Effectiveness, Value Chain Analysis, War Games, Win/Loss/Bid Support, Events, Early Warning Monitoring, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Life Cycle Management, Product Positioning

Healthcare dichotomies that are threatening your industry

Posted by Fuld + Company

Apr 15, 2015 12:00:00 PM

There is a wide gap between what healthcare providers need to do, and what they are actually doing. In many cases they know where they need to go, but not how to get there. Here, we address four of the most critical of these dichotomies, and Fuld + Company's perspective on what needs to be done.

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Topics: Product Roadmap, Early Warning Monitoring, Healthcare

Ignore Dogma...Often It's Better To Go With Your Gut

Posted by Leonard Fuld

Nov 11, 2014 10:00:00 AM

An interview and discussion with Dave Senay, President and CEO of FleishmanHillard

Dave Senay is President and CEO of FleishmanHillard, one of the world's oldest and best known public relations and communications agencies. PRWeek named the firm the 2014 Global Agency of the Year award and Dave the PR Professional of the Year. When I first met him over a decade ago, he had begun to transform FleishmanHillard from a traditional public relations firm into a far broader communications company. He began by ignoring the conventional rules that PR agencies typically followed. For instance, rather than simply compile news feeds for his clients, he wanted to apply competitive intelligence to help his clients better anticipate competitive threats and opportunities. He wanted FleishmanHillard to serve his clients by informing them ahead of the market, not just reacting to events.

Knowing that Dave enjoyed the role of iconoclast, I asked him this time around – over a decade later – what strategic rules need challenging? He immediately attacked strategy models and consulting dogma.

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Topics: Product Roadmap, Innovation

Throw out market share!

Posted by Leonard Fuld

Sep 30, 2014 11:16:00 AM

An interview and discussion with Pat O'Keefe, former CEO of Watts Water Technologies

“I believe market share drives very little. Because five times in my career I got to buy the competitor, and in every case my management team overestimated our market share and their team overestimated their market share. Everyone overestimates their share. I am a harsh critic of market share.”

Those are the words of a plain-spoken Pat O’Keefe, retired CEO of Watts Water Technologies, who spent a decade growing his company through smart acquisitions and pricing strategy. Today Watts has net sales totaling more than $1.4 billion.

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Topics: Product Roadmap, Value Chain Analysis, Brand Insights, Market Analysis

The BIG Leap (Part 2 of 2): What's Next for Life Sciences If Big Data Dominates the World?

Posted by Leonard Fuld

Jun 12, 2014 9:00:00 AM

 

Imagine a future world in which technology companies would come to the rescue of the traditional life sciences industry. A world dominated by Big Data companies, such as Google, rather than a world of firms that live with lab benches and test tubes. A world like this might produce a highly efficient and cost-effective life sciences industry where virtual talent could easily supplant large supplies of scientists married to one location.

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Topics: Product Roadmap, Innovation, Pharma, Scenario Analysis, Life Sciences

Can you dominate in 2014?

Posted by Leonard Fuld

Jan 2, 2014 10:00:00 AM

Now that is a loaded question! Dominate? No corporate counsel in his or her right mind would use that word in any correspondence concerning the company. Dominate is a word that can trigger anti-trust inquiries. Is that really how you want your company to begin 2014 with an anti-trust investigation by the American Department of Justice? I don't think so.

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Topics: Competitive Intelligence, Consumer Goods, Product Roadmap, Win/Loss/Bid Support, Financial Services

Embrace the Business Model That Threatens You | HBR

Posted by Leonard Fuld

May 22, 2013 3:48:00 PM

Source: Harvard Business Review

If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon's online hegemony, Walmart responded with a hybrid approach. Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. This and other creative solutions have driven over $9 billion of online sales to Walmart. (It's no surprise that Amazon — which has no physical stores — has mirrored the move from the other direction, installing lockers in neighborhood stores to allow for direct pickup.)

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Topics: Product Roadmap, Value Chain Analysis, Brand Insights, Early Warning Monitoring, Innovation, Scenario Analysis, Industry Convergence

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