Upcoming Event: Fuld at Pharma CI USA 2015

Posted by Fuld + Company on Jul 13, 2015 2:06:17 PM

Join us this year at Pharma CI USA 2015 taking place September 10-11 at the Hilton Parsippany Hotel in New Jersey. Members of our life sciences team will be at our booth to engage with you, and help you learn what Fuld + Company can do for all your competitive intelligence needs! Be sure to stop by our booth.

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Topics: Competitive Intelligence, Events, Fuld + Company, Innovation, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences

Social Media: A Competitive Analysis Resource for Chronic Disease

Posted by Leonard Fuld on Jun 26, 2015 12:00:00 PM

Chronic disease is a frustrating, emotionally exhausting, and sometimes life-threatening experience. That’s what makes it such a data-rich opportunity for analyzing how a rival might be tapping into this market.

Back in 2001, before Facebook, Twitter, LinkedIn and online heath forums, the World Wide Web was a wild frontier of informal discussion groups and list serves. Daniel Vasella, former CEO of Novartis, once wrote: “There is real power in the Internet as a source of information, but especially as a way to connect with each other, to share experiences, knowledge and help each other.” (Magic Cancer Bullet, Daniel Vasella and Robert Slater, Copyright 2003, page 126)

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Topics: Competitive Intelligence, Innovation, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences

Three Approaches to a Defined Strategy Roadmap

Posted by Alexis Kuchins on Jun 17, 2015 2:02:00 PM

A few weeks ago, I attended the Association for Strategic Planning (ASP) annual conference in Tysons Corner, VA. As this was my first entrée into the organization, I was excited to increase my strategy knowledge and skills, and take advantage of the various presentations. From the keynote speakers to the individual breakout sessions one thing was clear: without a defined strategy roadmap, one’s strategy is destined for a less then optimal outcome.

So how do you know if your strategy is on the path to success? Below are three paths to drive your business toward executing a highly impactful strategy.

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Topics: Competitive Intelligence, Product Roadmap, Sales Force Effectiveness, Value Chain Analysis, War Games, Win/Loss/Bid Support, Events, Early Warning Monitoring, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Life Cycle Management, Product Positioning

How Health Plans can Provide Millennials with the Customer Experience They Want and Expect

Posted by Jacob Golbitz on Jun 10, 2015 2:30:00 PM

Last week Leonard Fuld published a LinkedIn post entitled Blue Cross Marries Uber – in 2030. In it Lenny outlines a future scenario in which health care services are arranged on-demand through smart devices like transportation is currently through Uber. Bells and whistles such as the ability to rate the service provider (in this case EMTs) and vitals monitoring are part of this not-so futuristic scenario. 

Lenny based this scenario on conversations he had with random passers-by in Boston’s financial district, many of whom were in the demographic group commonly known as millennials. 

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Topics: Competitive Intelligence, Brand Insights, Innovation, Scenario Analysis, Healthcare

Fast and Smart - How Millennials See Healthcare's Future

Posted by Leonard Fuld on Jun 1, 2015 2:30:00 PM

The real headline for this post should be: Survey of millennials on Boston's waterfront depicts exciting, highly customer-centric healthcare services in just 15 years, driven by start-ups and lots of smart technology.

In a recent LinkedIn posting, I created what appears to be a fanciful view of the US healthcare market in the year 2030, just 15 years from today. My information came from a series of over 19 interviews with 43 individuals. Most of the respondents were in their 20s and 30s. Educated and opinionated are the two words I believe characterizes this assortment of lunch goers, considering the fact that I swooped down on them, often interrupting their own lunchtime conversations. I was particularly impressed with the thought they apparently had given the subject long before I ever entered their lives. It didn’t take much for me to draw them into the conversation about healthcare’s flaws and not-yet-achieved opportunities. They got it, no doubt about it. 

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Topics: Brand Insights, Scenario Analysis, Healthcare

The Next Generation of Retail Healthcare

Posted by Martha Culver on Dec 17, 2014 10:00:00 AM

The healthcare industry is becoming increasingly more retail-oriented, and healthcare providers and payers must anticipate and respond to these market changes to remain successful. The trend goes beyond on-site clinics to include a number of actual and potential healthcare options in diverse retail locations.

It's easy to envision an extreme scenario in the next 5-10 years, in which discount healthcare providers have set up shop in a variety of retail centers: not just in CVS and Walgreens, but in Kohl's, Home Depot, Lowe's, Costco, BJ's, and major suburban malls. Marriott has added healthcare centers to its Marriott, Courtyard and Residence Inn properties in major cities. The scope of these healthcare centers extends far beyond the basic services of Minute Clinic and includes full check-ups, screening tests, long-term management of chronic diseases, and even minor surgery. A large portion of middle- and working-class individuals and families use these centers for most of their healthcare needs, given their convenient hours and locations, and competitive, transparent pricing.

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Topics: Innovation, Scenario Analysis, Healthcare, Industry Convergence

Are Short CEO Tenures the Reason Companies Don't See Industry Disruptions Coming?

Posted by Leonard Fuld on Dec 2, 2014 10:00:00 AM

Organizations are not allowing CEOs to fulfill a big part of their mission: To help their firms avoid major long-term disruptions and potentially catastrophic failure. The key to fixing this problem is to ensure CEOs integrate the long-term plan into everyday operations, as well as give CEOs a long-enough tenure to execute their plans.

As it stands today, why should CEOs in many instances with an average tenure of half dozen years spend their time on multi-decade challenges that far exceed their stewardship?

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Topics: Competitive Intelligence, Early Warning Monitoring, Scenario Analysis

Sometimes Being First-To-Market Is The Last Thing You Want!

Posted by Leonard Fuld on Oct 21, 2014 9:30:00 AM

An interview and discussion with Will Ethridge, former CEO of Pearson Education North America

For many CEOs, driving their companies to be first-to-market is at the center of their strategy – and for good reason. According to innovation guru and Harvard Business School Professor Clayton Christensen in his groundbreaking book, The Innovator's Dilemma, first movers in new or emerging markets have a distinct advantage over their rivals. Will Ethridge, former CEO of Pearson Education North America, a global education services company, appreciates Christensen's concepts but disagrees – at least in part – with Christensen's almost unconditional view of first mover advantage.

"I often believe it is useful being first-to-market  when it works  because you're ahead of the market," says Ethridge. "However, in certain circumstances it's often better to be second or third to market."

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Topics: Market Analysis, New Market Entry, Scenario Analysis, Life Cycle Management

The BIG Leap (Part 2 of 2): What's Next for Life Sciences If Big Data Dominates the World?

Posted by Leonard Fuld on Jun 12, 2014 9:00:00 AM

 

Imagine a future world in which technology companies would come to the rescue of the traditional life sciences industry. A world dominated by Big Data companies, such as Google, rather than a world of firms that live with lab benches and test tubes. A world like this might produce a highly efficient and cost-effective life sciences industry where virtual talent could easily supplant large supplies of scientists married to one location.

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Topics: Product Roadmap, Innovation, Pharma, Scenario Analysis, Life Sciences

Black Friday and Crossing the Risk Threshold

Posted by Leonard Fuld on Nov 27, 2013 4:00:00 PM

Even as a little kid, I remember my father anxiously looking toward Black Friday (the day after America’s Thanksgiving holiday) and onto the end of the holiday season as the time his store made a large chunk of its profits for the year. Looking at my father, I saw someone who worried about this make-it-or-break-it time each November and December. A similar kind of threshold exists for those pursuing competitive knowledge but instead of a profit line it’s a risk line, the point after which you feel you have enough information to feel comfortable with your particular strategic or tactical decision. Maybe if he had Excel back then and could easily do a year-to-year comparison that exercise might have eased the worry a bit. But he was the co-owner of a small jewelry store and had all he could do to keep his customers happy and the store operating effectively.

Unlike Black Friday, though, this risk-comfort line is very much relative and not fixed to a particular calendar date.  For some corporate executives this line is very movable but maybe at the very far end of someone else’s comfort zone. In other words, some individuals can work with very little information to arrive at a conclusion, a decision with far less information than their counterparts.

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Topics: Consumer Goods, Brand Insights, Scenario Analysis

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