Alexis Kuchins - VP, Life Sciences Business Development - joins a panel of strategists, marketers, and researchers at "Marketing Healthcare Innovations: Know Your Customer, Know Opportunity" this Thursday in Cambridge.
Topics to be covered include:
- Gathering customer intelligence to guide product design and uncover value
- Uncovering what investors or development partner organizations are looking for
- Knowing your competition to better know yourself
Previously a research director at Fuld + Co., Alexis is able to share a comprehensive perspective on competitive intelligence and corporate strategic planning. She brings to the table not only experience in cardiovascular, CNS, oncology, and metabolic disease markets, but skills in scenario planning, war-gaming, and other primary research monitoring techniques. These approaches are essential for senior management looking to maximize the impact of product pricing, positioning, and competitive initiatives.
"As new innovators enter the market, they need to be cognizant of the many competitors they face—both direct and indirect," says Alexis. "It’s critical that innovators invest in a strategy that helps them understand their gaps and how they can compete effectively."
Health Innovators provides professional development and networking opportunities throughout the Boston area. Through their monthly meetings and events on key industry topics, Health Innovators offers services to help staff, customers, and providers in healthcare.
When Thursday, October 22, 2015 from 5:30 PM to 8:45 PM (EDT) - Add to Calendar
Where Microsoft Corporate Center, 255 Main St 4th Floor Cambridge, MA Cambridge, Massachusetts 02142
Join Alexis this Thursday to learn how companies can better understand their competitors and the importance of having a strategic plan. More details and registration for the event.
Already committed elsewhere? Read Alexis' recent thoughts on pharmaceutical drug pricing instead.