Join us at this year's Professional Pricing Society: Spring Pricing Workshops and Conference, May 3-6 in Chicago, to learn how competitive intelligence can help organizations make strategic pricing decisions.
Ken Sawka, CEO + President will outline how CI supports pricing strategy by providing insight into competitor product differentiation, value propositions, pricing, and messaging as well as customer needs and preferences.
Friday, May 6th at 4 p.m.
Leveraging Competitive Intelligence for Your Organization’s Pricing Strategy
Ken Sawka, CEO and President, Fuld + Company
Sound pricing strategy starts with gathering and evaluating information on competitors’ prices in the market. Failing to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations, but gathering and evaluating competitive intelligence can also be a very challenging prospect for many companies.
This presentation will discuss the critical role competitive intelligence plays in pricing decisions, discuss best practices in gathering and analyzing competitive intelligence as part of the pricing process, and point out limitations and restrictions in gathering intelligence that pricing professionals must adhere to.
Attendees will learn:
- The role of competitive intelligence at the early stages of pricing strategy
- Best practices for gathering, analyzing, and using competitive intelligence to set prices
- Important legal and ethical considerations that must guide how intelligence is gathered on competitor prices
- Tips for creating an intelligence gathering and analysis process for your organization’s pricing function
Unable to attend? Read our white paper instead:
Ken Sawka is a nationally recognized expert in competitive intelligence, scenario planning, and strategy development. He has had a long and acclaimed career as a strategic planning practitioner and consultant, having designed and led scenario planning, war-gaming, and other strategy development engagements for leading companies all around the world. Ken is a member of the Strategic and Competitive Intelligence Professionals (SCIP), where he served on its Board of Directors from 1999-2002. Ken was named a SCIP Fellow in 2003 and received the Meritorious Award, SCIP's highest honor, in 2010.
The Professional Pricing Society provides valuable pricing strategies, publications, research, and additional resources to the growing community of pricing professionals. Founded in 1984, PPS serves thousands of members worldwide, representing leading industries and business expertise in over 50 countries.