Teva Membership in PhRMA Benefits Brand-Name Pharma

Posted by Steve Ames

Jul 12, 2016 10:53:02 AM

Teva, the world’s largest producer of generic medications, recently requested membership into Pharmaceutical Research and Manufacturers of America (PhRMA), the powerful US trade association of brand-name medicine manufacturers.

PhRMA is a lobby powerhouse, largely due to representation from most of the biggest players in the pharmaceutical industry. As detailed in the New York Times, Teva’s request ruffled the feathers of some PhRMA members who see Teva (and other generics companies) as a threat to the success of branded medicine. Brand-name and generic drug companies are no strangers to court battles against each other, typically around brand patent validity and timelines for generic entrance.

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Topics: Innovation, Pharma, Life Sciences, Competitive Strategy

Of Course Nobody Saw Brexit or Donald Trump Coming

Posted by Ken Sawka

Jul 6, 2016 2:22:24 PM

I recently ran a scenario-based strategic planning engagement with a European online entertainment company. In it, we created five future, plausible scenarios that described what the external operating environment could look like for our client in the next five to seven years. 

In one scenario, the global entertainment industry underwent massive consolidation as technological advances enabled cheap, on-demand entertainment of all sorts that provided the largest entertainment companies an incredible opportunity. In another, trade wars broke out restricting the free flow of intellectual property, leading to a proliferation of “black market” entertainment operations in which shady operators offered products based on questionable access to content. 

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Topics: Competitive Intelligence, Scenario Analysis, Competitive Strategy

Build It, Code It, Test It, Film It: Industrial Content Marketing

Posted by Ola Jachtorowicz

May 12, 2016 1:03:26 PM

When you think of General Electric, what enters your mind? The shine of a lightbulb? The high torque density of laminated salient pole rotors? Or a glowing, hopeful feeling about the ingenuity of the human mind?

If it’s the third option, you’ve been touched by GE’s brand halo. Perhaps a visual even appeared as the halo did its work: pristine wind turbines or young engineers literally catching lightning in a bottle.

Traditionally, the brand halo effect describes how a positive experience with one product can increase purchases of unrelated products from the same brand. Apple is a classic example. The 2005 success of the iPod led to a 27% increase in Apple computer, software, and service sales, despite marketing focusing on the iPod alone.

Here’s the thing: it’s no longer necessary to purchase a product for the brand halo to work its magic, and industrial companies should pay attention. In the price-sensitive and cut-throat markets in which many industrial companies compete, a positive brand halo could be the difference between being a leader and a laggard.

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Topics: Brand Insights, Innovation, Manufacturing/Industrial, Competitive Strategy

New White Paper: Competitive Pricing Intelligence

Posted by Fuld + Company

May 3, 2016 2:36:52 PM

Creating an intelligence gathering and analysis process for your organization’s pricing function is essential for sound competitive strategy. Failure to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations.

Our latest white paper outlines legal and ethical considerations that must guide how intelligence is gathered on competitor prices, the advantages of continuous intelligence gathering, and how one client leveraged competitive intelligence to raise prices without losing customers or provoking a competitor response. 

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Topics: Competitive Intelligence, Sales Force Effectiveness, Fuld + Company, Market Analysis, Product Positioning, Competitive Strategy

Physician Heal Thyself: Competitive Strategy Consulting Faces Disruption

Posted by Ken Sawka

Apr 20, 2016 3:28:12 PM

At Fuld + Company, we pride ourselves on giving objective, evidence-based advice on matters of competitive strategy to some of the world’s largest and most innovative companies. But we now potentially find ourselves facing the same sort of competitive disruption that our clients typically call us to help them solve.

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Topics: Competitive Intelligence, Innovation, New Market Entry, Competitive Strategy

Upcoming Event: Ken Sawka speaking at Professional Pricing Society Conference

Posted by Fuld + Company

Apr 7, 2016 10:18:46 AM

Join us at this year's Professional Pricing Society: Spring Pricing Workshops and Conference, May 3-6 in Chicago, to learn how competitive intelligence can help organizations make strategic pricing decisions.

Ken Sawka, CEO + President will outline how CI supports pricing strategy by providing insight into competitor product differentiation, value propositions, pricing, and messaging as well as customer needs and preferences.

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Topics: Competitive Intelligence, Events, Financial Services, Competitive Strategy

New Video: About Customer Analytics

Posted by Fuld + Company

Apr 4, 2016 12:29:52 PM

A sustained competitive advantage depends on more than assessing competitors and anticipating disruption. Every business, whether B2B or B2C, can benefit from a better understanding of existing and potential customers through quantitative analysis. Insights derived from customer data allow companies to prioritize relationships with high-value customers or capture previously overlooked customer segments.

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Topics: Fuld + Company, Market Analysis, Competitive Strategy

Developing R&D Strategy for Industrial Goods

Posted by Fuld + Company

Mar 31, 2016 4:48:40 PM

For companies developing an R&D strategy in industrial goods and infrastructure, competitive intelligence provides unique insights into competitors’ existing and potential R&D interest, capabilities, technology bets, and expected outcomes. Comparing rival R&D strategies to market needs and expectations provides a reality check on the feasibility and potential value of your future R&D programs. 

Strategic planning integrated with competitive and market intelligence can:

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Topics: Competitive Intelligence, Product Roadmap, Fuld + Company, Manufacturing/Industrial, Market Analysis, Merger and Acquisition, Competitive Strategy

New Video: About Market Analytics

Posted by Fuld + Company

Mar 23, 2016 12:31:08 PM

Businesses are generating greater amounts of data each year, with some reports projecting a 4300% increase by the end of the decade. Sorting though and analyzing this data to uncover insights about the marketplace can be a challenge.

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Topics: Fuld + Company, Market Analysis

Defending Market Share in Pharma

Posted by Fuld + Company

Mar 18, 2016 9:49:49 AM

Pharmaceutical firms frequently need to defend their market position against rivals’ competitive strategy. Threats to leading therapies can come in many forms:

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Topics: Competitive Intelligence, Fuld + Company, Pharma, Healthcare, Life Cycle Management, Life Sciences, Competitive Strategy

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