Knowing when to reject advice and why

Posted by Leonard Fuld

Jul 1, 2015 9:40:00 AM

An interview and discussion with Michel Darnaud, former President of Boston Scientific

During 2003-2004, the President of Boston Scientific Europe, Michel Darnaud, faced a critical decision: How to successfully roll out a new clot-resistant stent in the European marketplace against a gargantuan competitor with a product already in place. That competitor was Johnson & Johnson.

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Topics: Competitive Intelligence, Consumer Goods, Product Roadmap, Brand Insights, Innovation, Market Analysis, Healthcare, Life Sciences, Product Positioning

Social Media: A Competitive Analysis Resource for Chronic Disease

Posted by Leonard Fuld

Jun 26, 2015 12:00:00 PM

Chronic disease is a frustrating, emotionally exhausting, and sometimes life-threatening experience. That’s what makes it such a data-rich opportunity for analyzing how a rival might be tapping into this market.

Back in 2001, before Facebook, Twitter, LinkedIn and online heath forums, the World Wide Web was a wild frontier of informal discussion groups and list serves. Daniel Vasella, former CEO of Novartis, once wrote: “There is real power in the Internet as a source of information, but especially as a way to connect with each other, to share experiences, knowledge and help each other.” (Magic Cancer Bullet, Daniel Vasella and Robert Slater, Copyright 2003, page 126)

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Topics: Competitive Intelligence, Innovation, Scenario Analysis, Healthcare, Industry Convergence, Life Sciences

Healthcare Delivery is Becoming More Decentralized: An Opportunity for Insurers?

Posted by Jacob Golbitz

Jun 23, 2015 2:00:00 PM

As part of CVS’s acquisition of Target’s 1,660 pharmacies, CVS announced it will rebrand Target’s nearly 80 in-store clinics as MinuteClinic and open up 20 new clinics within Target stores over the next 3 years – all this as part of the company’s plan to operate 1,500 clinics by 2017.

Earlier in June CVS announced it had become an in-network provider with Molina Healthcare of Ohio, a health care insurance plan operating in Ohio with 340,000 members. This makes sense for Molina, as the MinuteClinics lower cost will lower Molina’s costs, and members benefit as well with increased convenience and accessibility.

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Topics: Consumer Goods, Brand Insights, Market Analysis, Pharma, Healthcare, Life Sciences, Merger and Acquisition

Fuld Gives Back Day at Pine Street Inn

Posted by Fuld + Company

Jun 18, 2015 2:47:44 PM

The first annual Fuld Gives Back Day was a date to be remembered! Twenty Fuld + Company employees came together for an enjoyable event, for an even better cause!

On June 4, 2015, the Fuld + Company team participated in a “Chop-A-Thon” at Pine Street Inn. Pine Street provides a comprehensive range of services, including permanent supportive housing, job training and placement, emergency shelter and street outreach to more than 1,600 homeless men and women each day. The kitchen at Pine Street Inn is clean, organized and calmly managed by Pine Street Inn staff and workers.

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Topics: Events, Fuld + Company

Getting to the Strategic Purpose of a CI Request: A SCIP Conference Report

Posted by Rachel Wallach

Jun 18, 2015 12:33:41 PM

A perennial struggle for CI professionals is getting senior leadership to share the strategic purpose behind CI requests. At this year’s annual SCIP International Conference, I heard lots of frustrated folks talk about this. How do you get your stakeholders to address what prompted the need for intelligence, why the issue is important, and what they hope to accomplish with additional insight from CI? Without the answers to those questions, it’s impossible to deliver the most valuable, relevant analysis.

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Topics: Competitive Intelligence, Events, Innovation

Three Approaches to a Defined Strategy Roadmap

Posted by Alexis Kuchins

Jun 17, 2015 2:02:00 PM

A few weeks ago, I attended the Association for Strategic Planning (ASP) annual conference in Tysons Corner, VA. As this was my first entrée into the organization, I was excited to increase my strategy knowledge and skills, and take advantage of the various presentations. From the keynote speakers to the individual breakout sessions one thing was clear: without a defined strategy roadmap, one’s strategy is destined for a less then optimal outcome.

So how do you know if your strategy is on the path to success? Below are three paths to drive your business toward executing a highly impactful strategy.

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Topics: Competitive Intelligence, Product Roadmap, Sales Force Effectiveness, Value Chain Analysis, War Games, Win/Loss/Bid Support, Events, Early Warning Monitoring, Innovation, Market Analysis, New Market Entry, Scenario Analysis, Life Cycle Management, Product Positioning

Three Key Threads from the Association for Strategic Planning National Meeting

Posted by Martha Culver

Jun 17, 2015 1:56:00 PM

Last month I attended the Association for Strategic Planning (ASP) national meeting in Tysons, VA outside of Washington, DC. ASP is a national organization comprised of strategists from all sectors: corporate, non-profit, and government.

The overall theme of the meeting was “Global Challenges, Global Solutions.” Among the keynote speakers were William Eggers, Global Director of Public Sector Research at Deloitte and Bill Besselman, Head of Strategy for athletic wear company Under Armour. There were also a number of interesting and engaging breakout sessions, divided by sector into government, non-profit and private sector tracks.

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Topics: Competitive Intelligence, Events, Innovation

How Health Plans can Provide Millennials with the Customer Experience They Want and Expect

Posted by Jacob Golbitz

Jun 10, 2015 2:30:00 PM

Last week Leonard Fuld published a LinkedIn post entitled Blue Cross Marries Uber – in 2030. In it Lenny outlines a future scenario in which health care services are arranged on-demand through smart devices like transportation is currently through Uber. Bells and whistles such as the ability to rate the service provider (in this case EMTs) and vitals monitoring are part of this not-so futuristic scenario. 

Lenny based this scenario on conversations he had with random passers-by in Boston’s financial district, many of whom were in the demographic group commonly known as millennials. 

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Topics: Competitive Intelligence, Brand Insights, Innovation, Scenario Analysis, Healthcare

What a Competitive Strategy Analyst Thinks About the Fire Apparatus Industry

Posted by Christopher Dent

Jun 9, 2015 3:30:00 PM

In addition to my duties as a senior analyst for Fuld + Company, I work as an on-call firefighter in my hometown, about 10 miles north of Boston. Perhaps the most visible symbols of the fire service are the trucks we use, known as “apparatus.” Like a true analyst, I couldn't help but notice some interesting competitive and industry dynamics present in the fire apparatus industry. In particular, behind the lights, sirens and bright red paint, the fire apparatus industry is as fragmented as it is old, with some marques pre-dating the internal combustion engine by several decades; and fire apparatus manufacturers and suppliers would have it no other way.

At present, there are approximately two-dozen companies producing motorized fire apparatus in the United States. This includes nine full-line manufacturers producing their own chassis for pumpers and ladder trucks. These core manufacturers are complimented by fifteen limited-line manufacturers producing only pumpers based on purchased chassis. All of these twenty four manufacturers are either independent or owned by a separate parent company, which represents a significant amount of fragmentation. This raises the question of how the fire apparatus industry has remained so fragmented compared to other industries.

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Topics: Competitive Intelligence, Manufacturing/Industrial, Market Analysis, Industry Convergence

Amazon's Entry Into Private Label Foods Has Broad Impact

Posted by Fuld + Company

Jun 4, 2015 4:00:00 PM

Commentary from Fuld + Company analysts, project managers and executives.

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Topics: Consumer Goods, Brand Insights, Market Analysis

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