Global Survey and Report about Potential Industry Shocks that Concern Life Sciences Executives

The adage "Boiling the Frog" refers to the odd fact that a frog cannot sense gradual changes in temperature, even as the water around it gets hot enough to literally boil it to death. Without the ability to observe changing environmental conditions, the frog can find itself boiled alive before realizing it is in trouble. Like the proverbial boiled frog, are life sciences executives ignoring competitive threats until the opportunity to react has passed them by?


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